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Community Leadership Symposium 2012

June 29, 2012

Facebook 101,Marketing Leadership,and the Evolving Age

of New Media

#who

Launched in February 2004Social networking/community organizing portalBrand promotion toolResearch toolNetworking tool• Photo/Video Sharing• Email/Instant Messaging

#what

…a Website

Overview

Users upload more than 250 million photos to the site each day.• Bought Instagram for $1 billion

845 million monthly active users.

52% of users are age 18-35 (26% split 18-25 + 25-34) 20% of users are age 13-17

Women average 21 updates to their Facebook status per month -- men average just 6.

Facebook users on average can reach 156,000 other Facebook users.

#what

Fast Facts

#what

#what

#what

EvolutionVia evolving • Demographics• Technologies (Instagram/Skype + Mobile)• Economies (Egypt/Iran)…the very nature of what Facebook offers, does and is to you is evolving.

So what is Facebook going to be?

#what

1. I don’t know (and no one does)

2. What do I think it wants to be? A unified platform for:

Your TV Your Phone

Your email Your mobile

Your content

base

…why?

#what

Greater networking

Capacity building

Telling Your Story

#what

Privacy

The Internet never forgets

What to do?• Set appropriate privacy settings• Talk to your children (teachers, talk to students)• Control who can search for you• Block inappropriate users• Use as a teaching moment:

• Online safety• Cyber ethics

#how

The JWB Pinellas FB Page

Your Branding

Creative

Analytics

#how

The JWB Pinellas FB Page

Administrator

Post/Links

Analytics Promotion Opportunities

#how

Guiding Principles for Social Media LeadersBuild a strategy that is social by design.• Facebook should be integrated into your marketing efforts

on the front end, not an afterthought.

Create an authentic brand voice – be straightforward.

Make it interactive – have 2-way conversations about what you do. Seek feedback.

Nurture your relationships -- this is a long-term investment.

Keep learning – utilize analytics.

Source: Facebook

#questions

@JWBPinellas@bkirby816@N_A_P_C

www.JWBPinellas.orgwww.Twitter.com/JWBPinellas

www.Facebook.com/JWBPinellaswww.YouTube.com/JWBPinellas

#thankyou