Facebook Ads 101

transcript

Bimbo CabochanFacebook Ads 101

Personal Background

Almost 30Almost 30

AteneanAtenean

Product of Unilever and Hershey’s InternationalProduct of Unilever and Hershey’s International

Entrepreneur-at-HeartEntrepreneur-at-Heart

New FatherNew Father

DreamerDreamer

Makabayan (Loyalty to the Country, not to anyone.)Makabayan (Loyalty to the Country, not to anyone.)

Professional Background1.1. Efficient Business MarketingEfficient Business Marketing

2.2. LEAP Solutions 2007 (Integrated Marketing Campaigns)LEAP Solutions 2007 (Integrated Marketing Campaigns)

• Clients: Unilever, Knorr, Lady’s Choice, Royal, Best Foods, Axe, Hershey’s, Kisses, Duty Free, Nike, Pepsi, Abbott, Cecon, St. Clients: Unilever, Knorr, Lady’s Choice, Royal, Best Foods, Axe, Hershey’s, Kisses, Duty Free, Nike, Pepsi, Abbott, Cecon, St. Luke’s, Mead Johnson, Alacta, Lactum, Roche, Xenical, Kraft, Tang, Cheez Whiz, Monde Nissin, Lucky Me, Jollibee, Red Ribbon, Luke’s, Mead Johnson, Alacta, Lactum, Roche, Xenical, Kraft, Tang, Cheez Whiz, Monde Nissin, Lucky Me, Jollibee, Red Ribbon, Greenwich, Ateneo, Toby’s, Runner, Lenovo, Politicians and PersonalitiesGreenwich, Ateneo, Toby’s, Runner, Lenovo, Politicians and Personalities

3.3. Clean and Honest Digital Marketing AdvocateClean and Honest Digital Marketing Advocate

4. www.extendyourself.org

5. www.bayanworldwide.com

6.6. Get Hooked 360 (Integrated Campaigns Leveraged on the Internet)Get Hooked 360 (Integrated Campaigns Leveraged on the Internet)

7.7. Maka-Diyos (Faith in God, not in resources.)Maka-Diyos (Faith in God, not in resources.)

Why am I here?

1.1. Makabayan (Loyalty to the Country, not to Makabayan (Loyalty to the Country, not to anyone.)anyone.)

2.2. Maka-Diyos (Faith in God, not in resources.)Maka-Diyos (Faith in God, not in resources.)

3.3. Clean and Honest Digital Marketing AdvocateClean and Honest Digital Marketing Advocate

Discussion for Today

1.1. Facebook Ads 101Facebook Ads 101

2.2. Application in Philippine SettingApplication in Philippine Setting

3.3. Make Life Harder and Better for Your Make Life Harder and Better for Your Agencies Agencies

Why Facebook?

But Wait!

1. Facebook is great but your business does not own it.

2. It is a social networking tool. It’s just a part (a BIG part) of your campaign.

3. Know thy WWWⓒ.4. Always work in a SMART framework.5. Say what you mean and mean what you say

Facebook Ads Getting Started Guide1. Plan a successful campaign2. Create, target and budget your first ad3. Understand and apply the insights from your

reports4. Test different versions of your ad head-to-

head to discover what works

Identify your goals

1. What do you want to achieve with your ad?

2. Do you want to build awareness of your company, products, services or Facebook Page? • Let people know your company or

Facebook page exists • Increase brand name recognition • Acquire new sales leads that you can

follow up with later

Identify your goals

3. Do you want to encourage specific actions on your website or on Facebook? • Get more people to Like your

Facebook Page • Get more people to visit your

company website or online store • Increase sales by offering a special

discount code for Facebook customers

Define who you want to reach with your ad1. Know your audience:2. Tailor your ads to your audience• Create different versions of the ad to

appeal to different customer groups.3. Test different messages and images

Set your budget

1. Name your campaign and set your pricing2. Review and submit your ad

Step-by-Step Simulation

Track & Take Action

1. Get real time results.2. Walang bola.3. Immediate action can be taken.

Discussion for Today

1.1. Facebook Ads 101Facebook Ads 101

2.2. Application in Philippine SettingApplication in Philippine Setting

3.3. Make Life Harder and Better for Your Make Life Harder and Better for Your Agencies Agencies

Facebook Ads 101

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