Facebook Ads:5 Tips & Tricks to get the best conversion

out of your Facebook Advertising

Facebook.com/LinkShare Victoria Edwards SEO/Social Media Specialist@TallChickVic

Top NewsBefore You Go Even Further

• Facebook Advertising Different from Traditional Paid Search

• Know Who You’re Targeting

• Be Creative

Top 5 Tips & Tricks

Do you have the right titles?

Do you the correct body text?

Do you have the right images?

Do you keep people in Facebook?

Do you test, test, and test?

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5

Victoria Edwards Wants to know:

Do you have the right titles?Victoria Edwards Wants to know:

1

• Tell People What To Do

• K.I.S.S

• Keep Ads ‘Social’

• CAPS & Punctuation

Do you have the correct body text?Victoria Edwards wants to know:

2

• Tell People What Will Happen if They Buy or Act on Your Call to Action

• ‘Social’ Tone

• Add a Sense of Urgency

• Be Honest

Do you have the right images?Victoria Edwards Wants to know:

3

• Focus Most Time Here

• Colorful

• Cleavage

• Social

Do You Keep People in Facebook Off Site?Victoria Edwards Wants to know:

4

• Send to Your Facebook Page

• Exclusive Discounts for ‘likers’ only.

• Use Tiny URL’s to Track your FB promos

Do you test, test and test?Victoria Edwards Wants to know:

5

• Look at it as a new business adventure

• Split Test Your Ads

• Morning, Noon, or night?

• Ask yourself: How much can you spend to see return?

• After much testing, should be profitable

Example – Ad for Sandals Beach ResortVictoria Edwards Wants to know:

• Research Audience• Create story for different ads• Create multiple situations using your research• Create and start testing• Same picture different, same ad copy different title• Same ad copy, same title, different picture• Same title, same picture, different ad copy• Monitor, Pause, tweak, repeat

Introductory Pricing for Facebook Advertising

Victoria Edwards Wants you to know:

• Minimum $2000 Media Spend

• $100 management fee for 1st 3 months

• Available to 1st 3 clients that sign up

ResourcesVictoria Edwards Wants you to know:

Outspoken Media: Facebook Advertising From Soup to Nuts (great overview of Shoemoney’s presentation)

Inside Facebook: Facebook Marketing Bible: The Guide to Marketing Your Brand, Company, Product, or Service Inside Facebook

InsideFacebook.com

AllFacebook.com

LinkShare’s Related Services:

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 Contact SallyAnne.Dishong@LinkShare.com to get your free SEO Assessment Report today, and learn how we can help you increase your website traffic!

For More Information on Social Media Services:

Victoria Edwards SEO/Social Media Specialist

victoria.edwards@linkshare.com

@TallChickVic

Leave your questions on Facebook.com/LinkShare!