Facebook Do’s and Don’ts

Greg & Grant Billings

Do

Post Pictures

Use the same manners you would use at a party

Be interesting

Post video

Be relevant, but cast a wide net

DoPost coming events and reviews after the events

Drive people to your page by posting their picture

Post often, but not too often

Keep it close to home .... post about customers, students, staff, teachers, suppliers and even reps.

DoLink to and from your web site

Use contests and (non controversial) polls

Give stuff away

Grab links from anywhere and everywhere

Echo anything that appears about you or your staff in the press or on line

Keep personal and business fan pages separate

Use the message feature for semiprivate messages and overt sale promotions

Check spelling and grammar

Be informal

Do

Don’tBrag

Post too often, but often enough

Get political or controversial

Make personal posts on your business fan page

Be too informal

Don’t

Post too many overt sales messages

Become a catalog

Become one long commercial

Forget to check spelling and grammar

Don’t

Overlook the opportunity Facebook presents… for free!