Creating Content on Facebook

•Be authentic, use your own voice and post on your own when possible – create interesting content!•Separate your personal and business pages and posts as much as possible•Posting frequency recommendation: minimum of 2x a week, but no more than 1x a day •Tag, link to and connect with all your social media outlets.

Marketing Your Business on Facebook

Engage with your readers and fans:•Contest, surveys, polls, giveaways•Get feedback and give it

•Make your page pop! Good design, landing page•Ensure your page is linked to your other online outlets – website, blog, in store, etc.•Give exclusives to Facebook fans – discounts, specials, promotions•Partner when possible – the more the merrier!•However, if you’re going to use contests on Facebook you have to follow the rules:•Use an app to run your contest like woobox or wildfire•Facebook rules and regulations: https://www.facebook.com/promotions_guidelines.php

Facebook Contest Dos and Don’ts

•Must create a new page tab for contests•Must disclose contest is for business and has nothing to do with Facebook•Cannot “like a page,” check-in, post on Wall as entry to contest – all has to be run thru the app – don’t use Facebook functionality or features•Notification, disclosure of winners, etc. cannot be done through Facebook

Other thoughts: •From Social Media Examiner:•A promotion on Facebook is anything where a winner is selected•Other good apps:•Fanappz•Vitrue•BuddyMedia•Votigo•ContextOptional•BulbStorm•NorthSocial•Momentus Media•Friend2Friend•Strutta

•Cannot select random fans and giveaway prizes but you can feature a fan at random on a photo, etc on the page•Cannot have fans upload photos for contests

Other thoughts:

Other thoughts: •From Social Media Examiner:•A promotion on Facebook is anything where a winner is selected•Other good apps:•Fanappz•Vitrue•BuddyMedia•Votigo•ContextOptional•BulbStorm•NorthSocial•Momentus Media•Friend2Friend•Strutta

•Cannot select random fans and giveaway prizes but you can feature a fan at random on a photo, etc on the page•Cannot have fans upload photos for contests

Things you CAN do:

•You can have fans “like” a reveal page to get to your fan page (and giveaway special codes or discounts to fans that way)•You can cross-promote content from your other social networks as long as you don’t run it through Facebook•You can own your content and make it personalized as long as it’s PC and PG

Entice Your Soon-to-be Fans

Add a landing page that encourages new soon-to-be fans to “like” your page with special content, coupon codes or a contest.

•

••

Photo Contests and Giveaways

••

Photo Contests and Giveaways

••

Engage Your Fans• Have everyone’s posts/comments displayed on your wall.

• Monitor other’s postings and delete when necessary but try to respond to as many questions as you can.

• Post as least 1x per day!

• Give your FB page a personality. Make sure your fans can identify will a real person on the page.

••

••

More Ways to Engage

• Don’t be afraid to ask them to “share” something important

• Don’t give them all the info on the wall if you’d

like them to click thru to your website.

••

Keep ‘em Talking

• Don’t give them all the info on the wall if you’d

like them to click thru to your website.

• Caption Contests