Facebook For Businesswith Steve Carpenter

◇ Management - ”Done for you service” ◇ Consulting - “One on One help”◇ Workshops - “Let us teach you”◇ Online Marketing Reporting - “State of the art reporting” ◇ The Business Academy… coming soon!

Facebook, Twitter, Instagram, LinkedIn, Email marketing, Adwords… anything online.

What do we do?

Who do we work with?

IntroductionsI am Steve CarpenterI am here because I love to share knowledge.

Course OverviewDirect Response vs BrandingDifferences, Benefits, ExamplesFacebook Pages vs ProfilesDifferences, Benefits, SetupContentWhat, When and HowNewsfeed Changes/UpdatesLink baiting, Promotional posts & EdgeRank

Questions and Answers

1

Course OverviewFacebook Ad Examples. Likes, Reach, Impressions and Engagement.Facebook Engagement adsHow to beat Facebook’s EdgeRankFacebook Likes adsBenefits building a fan baseConversion adsMaking Sales and tracking ROI.Website Retargeting adsIncluding and excluding custom audiences

2

Direct Response vs Branding

◇ Businesses of all sizes

◇ Call to action◇ Lead capture◇ Specific goals◇ ROI

◇ Large Companies with distribution networks

◇ Delayed response◇ Hard to track

Branding

Direct Response

THE SCIENCE BEHIND FACEBOOK VISIBILITY

EDGE RANK

“EDGE RANK

AffinityRelationship between people and pages

WeightAmount of comments, likes, links tags, etc

Time DecayHow long ago the post was created

“EDGE RANK

Average is <10%

Fans

Reach

““What is the best time to post?”

Wednesday 3.14pm

YOUR INSIGHTS KNOWS BEST

Pages vs Profiles

The what, when and how of content for your Business page.

Content for your page

“ “You are not just your brand on Social Media… You are your industry.”

Engaging photos

Team Stories

Community

Humour

Questions

Product/Service Education

(Not too promotional...)

Building trust and goodwill

3 quick tips to get more engagement instantly!

Post Frequency

Post weight

Ask for it

Bonus Tip: Interest List

Scheduling

Updates and changes with Facebook◇ Link baiting◇ Promotional posts◇ People moving away from Facebook ◇ Cross promotion.

Facebook Engagement adsHow to beat Facebook’s EdgeRankFacebook Likes adsBenefits building a fan baseConversion adsMaking Sales and tracking ROI.Website Retargeting adsIncluding and excluding custom audiences

Facebook Ads

What do they like?

Then break them into “ad-sets” (specific audiences)

◇ The more specific we can be here the better!)

Know who your fans are!

Ad placements

Take home tools

Google Alerts

Canva/PicMonkey

20% Text Rule-http://page-analyzer.dk/

Any questions?

Place your screenshot here

LeadSocial.co.nz/workshopSteve@LeadSocial.co.nzFacebook.com/LeadSocialNZ/

Thanks!