Facebook Marketing For Business

transcript

Facebook Marketing for Business2012

Joe LunaJenius, LLCPhone: 712.314.1536Email: joe@marketingjenius.com Website: www.marketingjenius.com

• Why Facebook?

• 3 Phases of Facebook Marketing

• Creating Your Presence

• What is a Facebook Fan Page

• Components of a Successful Fan Page

• Engaging Fans And Driving Repeat Business

• The Power of the Facebook Newsfeed

• Amplifying Exposure

• What to do Next: Getting Started

Introduction: Presentation Overview

Why Facebook? The Stats are overwhelming

• Over 750 Million Users

• ½ of Them Log in Everyday

• People Spend over 700 Billion Minutes

on Facebook per month

• The Average User is Connected to 80

Community Pages, groups & Events

• 48% of 18-34 Year Olds Check

Facebook Right When They wake up.

• 28% Check Facebook on Their Smart

Phones Before Even Getting out of Bed

• 71.2% of the U.S. Web Audience is on

Facebook

Why Facebook? All The Major Brands Are Using It

Why Facebook? It’s the Fastest Growing Network in the World.

Why Facebook? Connect & Communicate

• Easily Connect with your

customers through ‘liking’

• Communicate with customers

by simply updating your status

• Allow users to ‘share’ your

business with friends

• Spread your brand virally

throughout Facebook

• Build an engaging community

around your business

Why Facebook? Building Your Brand

• Build, expand and solidify your brand

• Create an engaging community around your brand

• Integrate your brand with your customers daily life

Creating a Presence: Facebook Fan Page

• Create your Facebook fan page

• Decide on a purpose and direction for the page

• Customize the page to clearly communicate your brands

image and marketing messages

• Build your initial user base through existing

advertising channels and the Facebook Ad Platform

What is a Facebook Fan Page?

• A Facebook Fan Page is a miniature website within Facebook that contains massive marketing power.

• Users can become ‘Fans’ of a fan page by simply pressing the ‘like’ button.

• Once a user is a ‘fan’ of the page any updates made to the page are shown in the users newsfeed on the homepage of their individual Facebook.

• Facebook fan pages are highly customizable to fit the needs of any brand or business

Basic Fan Page VS. Custom Branded Fan Page

Basic Fan Page Customized Fan Page

See The Difference?

So what exactly goes into a successful Fan Page then…

Components of a Successful Fan Page

• Properly Branded Images That Clearly Define and

Communicate Marketing Messages

• Properly Optimized Information Sections

• Proper Utilization of Applications and Tabs

• Active Posting of Quality Branded Content

• Maintaining an Engaging and Active User base

Building The Initial Fan Base

• Integrate the Facebook fan page link with existing marketing channels

• Send out an email or text to existing customers letting them know about

your new Facebook fan page

• Place a QR Like Sticker in high traffic areas with an incentive encouraging

customers to ‘like’ the page

• Use the Facebook Advertising Platform to drive targeted traffic to the page

Engaging with Your Fans and Driving Repeat Business

Engaging with your customers on a regular basis through branded content, polls, quizzes, contests, and giveaways is the absolute best thing you can do for your fan page.

The Power of the Facebook Newsfeed

• Whatever you post on your fan

page wall automatically shows up

in your fans newsfeed

• Posts with more engagement

stay in the newsfeed longer and

get exposed to the ‘friends’ of

‘fans

• Users are 40-150 times more

likely to consume branded content

in the Newsfeed than to visit the

Fan Page itself.

• Facebook users spend more than

a quarter of their time on the site

consuming and interacting with the

Facebook Newsfeed

• This activity represents 4

percent of all time spent online

in the U.S.

• 48% of young Americans reported

that they get their news through

Facebook

Engaging With Your Fans: Best Practices

• Post Several Times a Day at Peak Activity Times

• Post Attractive Images & Video

• Use Questions to Drive Response

• Run Polls or Quizzes to Survey Customers

• Run Contests & Giveaways to Drive Engagement and Encourage

Sharing

• DON’T SELL (this is the quickest way to get blocked by your

• Post Relevant Industry Content or Updates (Provide Value)

Amplify Exposure: Regular Posting

• A Facebook analysis suggests that each incremental day of

publishing branded content from the Facebook Page increases the

reach among Fans by approximately 2.5 percent.

• Publishing branded content exposes your content to friends of

• A Facebook analysis of the top 100 brand pages suggests that for

every Fan, there are an additional 34 Friends of Fans that can be

reached with branded content.

Amplify Exposure: Sponsored Stories

• Sponsored stories amplify the organic engagement by informing friends of

fans about your page and activity.

• Drive new likes, expand you brand, spread your web throughout

Facebook.

• Combining regular posting with sponsored stories has been proven to

drastically increase a brands reach.

Conclusion: Connecting The Dots

• Facebook is a golden opportunity for businesses to promote their brand.

• It starts with a custom fan page designed to fit your brands needs

• Engaging Fans is critical to the success of any Facebook campaign.

• Facebook is a great way to bring your brand into the everyday lives of

your customers.

• Regular posting and sponsored stories will increase reach and spread your

web throughout Facebook.

Are You Ready to Get Your Custom Fan Page?

What to do Next…

Claim Your Facebook Page Setup For Only $97 - Today!

• CALL Joe Luna @ (712)314-1536• Ask about:

– Facebook Page Optimization– Facebook Coupon Promotions – Custom Pages and Custom Graphics– Facebook Marketing Campaigns– Custom Copywriting

Facebook Marketing For Business

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