Facebook meets Foursquare

transcript

Facebook Meets Foursquare – DFY Consulting

FACEBOOK Meets FOURSQUAREYour Business Needs Both

Diana Yazidjianwww.DFYConsulting.com @diana_fyaz

Tuesday, December 10, 2013

Source: Comscore 2013

WHY FACEBOOK FOR BUSINESS83% of time spent on social networks is spent on FACEBOOK

Source: Comscore 2013

Quebeckers are hyper social with 3.1M users (#2 in Canada)

WHY FACEBOOK FOR BUSINESS

FOURSQUARE FEATURES

Location-based application Location is provided by GPS (satellite positioning) Users check in as they enter a business place Each check-in awards the user points and sometimes "badges” The user who checks in the most often to a venue becomes the "mayor” Users regularly vie for "mayorships."

FOURSQUARE FAST FACTS

Total WW Users: 40M Check-ins all-time: 3.5B User Tips Left: 30M Business Pages: 1.3M “Free” Marketing

Sources: foursquare.com , expandedramblings.com

FOURSQUARE CHECK-INS in Urban Areas 24/7

HTTPS://vimeo.com/75413842

Consum

FOURSQUARE BADGES

Badges earned by checking into venues Tied to city, venue, event, date or activity An earned badge remains on user's profile indefinitely. Handful of introductory badges are earned as milestones in usage. Complete list: http://www.badgeunlock.com/foursquare-badge-list/

Consum

erFOURSQUARE POINTS SYSTEM

Source: foursquare.com

Consum

erFOURSQUARE WEB PROFILE

FOURSQUARE MOBILE PAGEConsum

Retailer WHY FOURSQUARE FOR

BUSINESS93% of storefronts with local channels are on Foursquare.

Your customers probably listed your business already.

Consumers tell friends where they like to go. They leave tips and photos at their favorite places. You can listen to what your customers are saying and join the conversation

CLAIM YOUR BUSINESS NOW! >>>>

Retailer

FOURSQUARE FOR BUSINESS

Step 1 – Search and Claim Your Business

Retailer

FOURSQUARE FOR BUSINESS

START ENGAGING! >>>>>>

Step 2MAKE IT EASY TO FIND YOU…TELL YOUR SOCIAL NETWORKS YOU ARE ON FOURSQUARE!

Credit: Mediapost.com

Retailer FOURSQUARE FOR BUSINESS

START ENGAGING!

Step 3ENGAGE YOUR TEAM AND HAVE THEM CHECK-IN AND SHARE WITH THEIR NETWORKS

Credit: Mediapost.com

Retailer

INTEGRATING BOTH WORLDS

Posts Check-insEngagement

Untapped opportunities at your business’ fingertips!

THANK YOUHelping you increase your outreach

and multiply your business opportunities

@diana_fyazwww.dfyconsulting.com