Post on 08-Dec-2014
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Facebook Open Graph - The Semantic Wallet
By: Jonathan Laba W/ help from BNOTIONS
App Hero
*Icon and *ScreenShots*
Prelude:AppHero
AppHero was developed by AppHero Inc. with assistance from BNOTIONS
Market to Yourself
1. The web is becoming more ubiquitous and passive, with structured data as the unseen driver.
2. Facebook’s Open Graph and Graph API are protocols that handle data passively to allow for automated interactions with your Facebook profile.
3. Based on a number of factors, Facebook is the only platform capable of building & providing access to a type of unified machine readable digital identity; a “Semantic Wallet”.
Thesis
Prelude
Discussion
The Semantic Web
Facebook's Evolution Beyond Social
Semantic Wallet
Developer’sView of Social
Roadmap
Mobile:Building with SDKs
API/Web: Building a platform
Social: Building to interact with an ecosystem
BNOTIONS=Technology + Enthusiasm
A Dev Shop
Standing on the Shoulders of Giants
New Tools (APIs) All The Time
Mammoth Data Stores
Great support
Free
Loving social
Tiered System
Hidden Gremlins
The Whims CEOS
Feature Deprecation
ScumbagSocial
ArtistsWritersDesignersEngineersEducatorsInventorsAnimatorsMarketersProducersStrategistsSociologistsTechnologistsProgrammersWeb DevelopersFamily & FriendsCulture CuratorsActors & PersonalitiesInformation ArchitectsCommunity Managers
Social Industry
Web of Things Video
http://www.youtube.com/watch?v=VfK-D6e3DdQ
The term “Semantic Web” refers to W3C’s vision of the Web of linked data. Semantic Web technologies enable people to create data stores on the Web, build vocabularies, and write rules for handling data.
Semantic Web
Query - Expecting data to be in a set formation
Vocabularies - Adding value to terms used
Linked Data - All data can lead to more data
Interfacing - Feeding new information to the system
Vertical Applications - Large systems that build value
from semantic relationships
High Level Look for the Rest of Us
Semantic Web
Query: Who is the author of Transmet?
VocabulariesAuthor does not equal illustrator, it equals writer/creator.
Vertical ApplicationsLarge systems that build value from semantic relationships
Linked DataNeed something to connect to, like a database
InterfacingFeeding new information to the system through RelFinder
Semantic Web
http://www.amazon.com/Transmetropolitan-Vol-6-Gouge-Away/dp/1563897962
RelFinder
Semantic Web
RDF Data Model (Resource Description Framework)
Subject > Predicate > Object ExpressionTransmet > Number of Issues > 60
As a computer I know:
Transmet > Number of Issues > 60Warren Ellis > Writer > Transmet
Warrant Ellis > Wrote a minimum of issues > 60
Semantic Web
rdfs:label - a human-readable name for the subject
rdfs:domain - a domain of the subject property
rdfs:comment - a description of the subject resource
rdfs:seeAlso - further information about the subject resource
RDF Schema (expandable)
Sort of like standardized tags across the web
Semantic Web
RymbleBy Simplio
http://www.youtube.com/watch?v=tWAryzdOKfU&feature=related
May 2007 -- Applications launch Developers got involved
July 2008 -- Facebook ConnectFacebook exists outside of Facebook by allowing you to sign into applications
April 2009 -- Publish to StreamApplications can generate social chatter
April 2010 -- Like button Very easy to tie “Pages" back to Facebook
FacebookHistory
On the page its self:Open Graph meta dataAn iFrame Widget (Facebook actually in that page) *html5 option too
What happens when you click:Pushed to your feedAdded to your personal profileFor the first like a page is created. May be sorted based on Open Graph info
What’s in a Like?
2011 Facebook Connections:Apps you usePages you likeGames you play Content you postCommunities you belong toVideos/photos you’re tagged in
.
Some FB Connections
F8 2011
Timeline
Netflix:Jonathan > Watched > Sherlock
Words With Friends:Jonathan > Achieved > 600 Points in 1 Game
Subject == Predicate > Object expression
FB Actions
Granular Actions
Easy To Make Apps
You & Friends
Open Graph Interactions
Step 1: Go to og.bnotions.com
Step 2: Authenticate
Step 3: ?????????
Step 4: og.bnotions.com/stats
http://scienceblogs.com/deepseanews/2008/06/wear_your_science.php
Experiment
Only users can be the subject
There has to be a host application
You can’t go wild with your actions
You can't build and deploy quickly
Not all data can be pulled, this includes time stamps.
LimitationsOf Actions
http://venturebeat.com/2012/02/08/facebook-platform/
“What you’ve seen of Open Graph so far is just a small taste of the overall vision… … We’ve created a dynamic where more structured information is more interesting.”
-- Facebook product chief Carl Sjogreen
http://venturebeat.com/2012/02/08/facebook-platform/
FB onStructured Data
By XKCD
http://xkcd.com/918/
Why GooglePlus?
Google tracks mostly through cookies, which are picked up by ads.
It also provides based on the context of communication or location.
http://muppet.wikia.com/wiki/Is_Cookie_Monster_now_the_Veggie_Monster%3F
Google Tracks Through Cookies
Cleaner (less incidental)
Can share it with partners
Clarity on what is public and what is private
Opt in Vs.Opt Out
Default Privacy Permissions
Granular App Permissions
Post Authorize App Permissions and Settings
By Norebbohttp://www.norebbo.com/?p=454
FB Privacy
Opt in Data
Structured Data
Easy auth with clear permissions
Systemic and predictable updates
Total adoption by users and brands
Summation of Why FB
Opt in Data
Structured Data
Systemic and predictable updates
Easy auth with clear permissions
Total adoption by users and brands
The SemanticWallet
There will be a fading assumption that sharing with Facebook equates to socializing information
between people
Facebook will be the conduit consumer technologies will connect with to understand you and people on mass as
identities
The SemanticWallet
Perfect Toasting Temperature for Brown Rye
Toaster: www.inventables.com/
The SemanticWallet
• First Facebook Marketing Conference
• Timelines for business
• What’s going to happen in mobile!?
The SemanticWallet
Is there a better term than “Semantic Wallet” or “Digital Identity”?
Have you seen any cool apps you want to bring to our attention?
Is there or will there ever be an open source alternative?Jonathan@bnotions.com@J_LabPostCyberPunk.com
Questions