Facebook Public Profile Makeover for West Point Association of Graduates by Thought Labs

Post on 17-Nov-2014

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Thought Labs did a makeover for the West Point Association of Graduates Facebook Public Profile. This shows the before and after, highlighting key changes made using best practices.

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West Point Association of GraduatesPublic Profile Makeover

Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com

Makeover Goals

• To enable Graduates to find each other and develop relationships

• To increase interactivity• To continue to add Fans• To effectively use the features of the Profile

Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com

Original Profile – The Wall

Profile Pic

Status UpdatesFan Settings

Welcome

Choose the right tabs

Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com

New Profile– The Wall

Profile Pic

Welcome

Status Updates

Link back to the Profile

Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com

New Profile – Wall Custom BoxCustom FBML Box

Events

Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com

Original Profile – Info Tab

EmptySpace

Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com

New Profile – Info Tab

Fill it up

Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com

Original Profile – Boxes Tab

Use it all

Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com

New Profile – Boxes TabInvolve your fans

Reuse your content

Custom Boxes

Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com

New Profile – Welcome TabCustomLanding Pagesand Full Pageexperiences

Help your visitors findwhat’s important

Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com

New Profile – Welcome Tab pt2

Link to more content

Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com

New Profile – View SettingsSend new visitors where to the right place

Let your Fans interact

Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com

EventsUse Pictures

Make your description interesting

Add and tag content

Tell everyone about it

Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com

Photos and Videos

Tag People

Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com

About Thought LabsWe help companies create and implement social media

strategies that:– Make connections with their customers– Engage those customers to get real-time feedback– Interpret that feedback into concrete actions

@jmaverThought Labs

john@thoughtlabs.com (978) 226-1524

Contact Me

www.thoughtlabs.com

Copyright @2009 Thought Labs, LLC. Contact us at info@thoughtlabs.com