Post on 12-Apr-2022
transcript
FACEBOOK’S EDGERANK:9 SECRET WEAPONS TO ENSURE YOUR STORIES AREIN THE NEWS FEED
GREG ROTH VICE PRESIDENT BUDDY MEDIA UNIVERSITY BUDDY MEDIA: MAY 2011
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AGENDA
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• The Facebook Newsfeed: Top News vs. Most Recent
• What is EdgeRank?
• What Factors Influence the Likelihood that Posts Appear in the Top News Feed?
• Best Practices for Optimal News Feed Visibility
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TOP NEWS AND MOST RECENT
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WHAT IS EDGERANK?
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NO REALLY…WHAT IS EDGERANK?
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According to Facebook, EdgeRank “is based on an algorithm [that] uses factors such as how many friends are commenting on a Post to aggregate content that [a person] will find interesting. It displays stories based on their relevance rather than chronological order.”
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SO WHAT DOES THIS MEAN?
• Any item that appears within the News Feed – such as a status update or a video – is called an object.
• Any action taken on that object - such as a ‘Like’ or Comment – is called an edge.
• Each edge carries a different weight value, as does the type of object it appears on.
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THREE FACTORS TO INFLUENCE EDGERANK
• Affinity • How often to you interact with the post creator? • How many friends do you have in common with the post creator?
• Weight • How many people have interacted with the post? What type of interaction? • What kind of content is included in the post? Photo? Link? Video?
• Relevancy • How timely is the post? • Does the post contain content targeted at your interests or activities?
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A PERFECT STORM OF DATA
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AN ANALOGY TO THE RESCUE
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WHERE DOES THE WATER GO?
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BACK TO THE FORMULA
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Affinity, weight, and relevancy?
But……
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PACK ON THE POUNDS
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BACK TO THE BUCKET
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SECRET WEAPON #1: ASK QUESTIONS
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SECRET WEAPON #2: POST GAMES & TRIVIA
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SECRET WEAPON #3:INTERACT WITH FAN ENGAGEMENT
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SECRET WEAPON #4:INCORPORATE WALL SAPPLETS
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SECRET WEAPON #5:INCORPORATE RELEVANT PHOTOS
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SECRET WEAPON #6:RELATE TO CURRENT EVENTS
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SECRET WEAPON #7:INCORPORATE VIDEOS
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SECRET WEAPON #8:CONTENT FOR TIME-SENSITIVE CAMPAIGNS
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SECRET WEAPON #9:INCLUDE LINKS
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QUESTIONS?
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