Post on 20-Aug-2015
transcript
The New Facebook Changes:Your Marketing Tool Box
www.FBAdQueen.com
Victoria GibsonFacebook Ads Specialist
Facebook Page: www.fb.com/adqueenpageLet me know you’re listening in...
Monday, 23 April 12
Let’s Run Through The Changes
www.FBAdQueen.com
• Today You’ll Learn:
• The Facebook Changes You Need To Know
• Strategies From The New Facebook Marketing Tool Box
• Why Facebook Ads Are More Important Than Ever
Plus Your Questions...
Monday, 23 April 12
The New Marketing Tool Box
Monday, 23 April 12
www.FBAdQueen.com
FacebookPage
Views & Apps
Pinned Posts
Featured Posts
Ad Messages
Page Messaging
Interest Lists Offers
Premium Ads
Monday, 23 April 12
The New Facebook Page
• Your New Web Home Page
• Preview before publishing
• Timeline Cover 851x315
• Logo as Profile Pic 180x180
• Include a link in “About”
• Insights now more obvious
www.FBAdQueen.comMonday, 23 April 12
Other New Features
New Admin Panel Sits Above Timeline Cover
& Includes Insights
Recent Posts & Page Likes At Top Right Of Page Under Timeline
New Admin Panel Sits Above Timeline Cover
& Includes Insights
Friend Activity Shown First
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Cover Guidelines
• No price or purchase information
• No contact information - web address, email or mailing address
• No “Like” or “Share”
• No calls to action such as “Get It Now” or “Tell Your Friends”
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Highlighted Page Posts
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Pinned Posts
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Stays at top of page for 7 Days
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Featured Posts
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New Larger Photos 404x 404
Click On StarOn Top Right To Feature Posts
You can also delete and change dates
Great Visual Impact
Feature Posts843x 403
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Apps & Views
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The New Apps & Views
• Now Easier To Find - Serves As Table Of Contents
• Existing Custom & Reveal Tabs Still Work
• Custom Images 111x74
• Rearrange by clicking top right and choosing pencil icon
www.FBAdQueen.comMax of 12 Shown
Monday, 23 April 12
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App Cover Images
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The New Custom Apps
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• Wider Format 810px
• Like Gating Still Works
• Unique URL for each App
• Collect emails and include interactivity
• Use third party tools to create
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Facebook Ad Messages
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Ad Messages
• Best way to drive traffic direct to Tabs
• Select your Custom Tab
• You can also send to the URL of your App
www.FBAdQueen.comMonday, 23 April 12
Interest Lists
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Interest Lists
• Opportunity
• Include your Page on a list with more popular Pages
• Suggested Interests
• News Feed activity
www.FBAdQueen.comAdd One Now & Post It
at www.fb.com/adqueenpageMonday, 23 April 12
Page Messaging
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Page Messaging
• Great communication channel
• Customer Service Opportunities
• Covers personal questions and issues
• Only users can initiate Admins
www.FBAdQueen.comMonday, 23 April 12
Facebook Offers
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Offers
• Excellent Promotional Tool
• Available soon in “Composer”
• Select Tab and Add A Photo and Offer
• Users Get Offer Emailed To Them
• News Feed Activity
www.FBAdQueen.comMonday, 23 April 12
Premium Ads
Monday, 23 April 12
Premium Ads
• Only available to high spend advertisers
• Great idea for greater visibility, but you can use Sponsored Stories and Page Post Ads
www.FBAdQueen.comMonday, 23 April 12
Let’s Talk About Ads
• More options
• My favourites are still Ads To Custom Apps
• These will get you better conversions and Likes
• Impact of Timeline? Need to stand out more than ever... Image is everything
Monday, 23 April 12
Look Over My Shoulder...
www.FBAdQueen.com
Let me teach you how to create Facebook Ads that get noticed, get clicked and bring the world’s most targeted traffic to you.
www.fbadqueen/sellmore
Monday, 23 April 12
Of course, Facebook Ads are only affordable and effective if you know how to do them right...
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Group Coaching Program
• Quick Start Guide - Foundation and Set Up
• 4 Facebook Ad Training Modules:
• Finding Your Ideal Customers
• Creating Images, Headlines & Copy
• Testing and Custom Apps
• Bidding Strategies and Optimisation
www.FBAdQueen.comMonday, 23 April 12
What Do You Get?
• 4 Live Group Q&A Calls with me
• Facebook Group for more Questions and Access To Me
www.FBAdQueen.com
PLUS...
www.fbadqueen/sellmore Take A Peek Inside
Monday, 23 April 12
What They’re Saying
“Victoria's course was brilliant - easy to understand but complex enough that I immediately KNEW it was a good investment - why try and figure that out for
yourself, when you can get the real deal immediately?”Denise Duffield-Thomas
“The videos are good quality thus far. I’m already feeling like I’ve underpaid for this course. Great job!”
Brian Gilbert
Who?Information & Affiliate Marketers
ConsultantsMarketing Managers
CoachesExperts
Creatives Ernie Waldner
Monday, 23 April 12
Schedule
• Instant Access to Your Quick Start Module gets you set up
• Module 1 Starts This Week
• Each module delivered weekly for another 3 weeks
• Live Weekly Q&A Calls + Facebook Group
www.FBAdQueen.com
www.fbadqueen/sellmore
Monday, 23 April 12
Limited Time Offer
www.FBAdQueen.com
$197For First 10 Purchasers Only
Get a 30min Private Coaching Session
www.fbadqueen/sellmore
Monday, 23 April 12
Key Takeaways
• Changes Offer More Exposure For Your Brand
• Your Facebook Page Is Now Even More Like A Website
• Ads Will Fast Track Your Success On Facebook
• You Can Create A High-Impact Timeline Page Quickly & Easily
www.FBAdQueen.comMonday, 23 April 12
Resources
• Custom Tab Creation www.fbadqueen.com/lujure
• Timeline Dimensions www.jonloomer.com/2012/03/07/dimensions-for-facebook-timeline-for-pages-infographic/
• Facebook Pages Guide www.facebook.com/about/pages
• Facebook Ads Program www.fbadqueen.com/sellmore
Monday, 23 April 12