Timeline Contest and Instant Gratification

Madhu Sudan V

Project Manager - Social Media Consultant

About you

What is TIMELINE contest?

Promotions may be administered on Page Timelines on Facebook.

Businesses can now:

• Collect entries by having users post on the Page or comment/like a Page post

• Collect entries by having users message the Page

• Utilize likes as a voting mechanism

- Facebook.com, August 26th, 2013

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Different & Engaging Timeline contest?

1. Like to Win

• Lowest barrier for entering contest

2. Comment to Win

• Easy feedback opportunity

• Conversation starter

3. Most likes on a

comment wins

• Promotes quality comments

4. Like & Comment

to win

• One click to enter

• Double the engagement

5. Giveaway

• Feature product/ offer as image

• Leverage product/offer as

incentive to enter

6. Trivia

• Force user to learn about your

company or product

7. Photo Contest

• Specialized comment

• “most like’s on the photo wins” will

drive more shares & entries

8. Embed Contest

• Website

• Landing page

• Blog

Challenges, when you run a Timeline contest?

• Selecting winners from Likes & Comments

• Going through the contest likes, comments

and photo’s on the Timeline

• Stats & Analysis of the contest

How do you overcome this challenges?

Which was released in 3 weeks......

Key Features

• Collect the entries

• Define your contests mechanics

• Process it (rejecting spam)

• Draw a winner

• Export option

• Stats about your contest

Check @ www.promofactoryapp.com

To Sum up :Timeline contest are -

• Quick & effective

• High engagement than normal post

• Great way to understand audience pulse about the brand

• Low cost & instant results

• Boon for small & medium scale company or brand

• Need a good Community Management