Facebook timeline for businesses

Post on 30-Apr-2015

499 views 0 download

description

Our presentation from our Morning Meeting on how businesses can learn about the new layout and features of Facebook Timeline.

transcript

#lbimornings

LBi Morning Meetings

Facebook Timeline for brands

New Features

Design

Content

DESIGN

COVER PHOTO

TIMELINE

TAB DISPLAY

IMAGERY

USERS NEWSFEED

KEY FEATURES

PERSONALIZEDFOR EACH FAN

PRIVATE MESSAGING

PINNED POSTS

HIGHLIGHTED POSTS

MILESTONES

FAN POSTS

RECOMMENDATIONS

LIVE ANALYTICS

5 KEY TAKEAWAYS

Highest quality images & videos

#1 RICH MEDIA

Even if you don’t have one.

#2 SHOWCASE YOUR HISTORY

It’s about building relationships, not push communication.

#3 SMALL INTERACTIONS

Facebook will punish you if you don’t.

#4 PLAY BY THE RULES

What is the objective, KPI or ROI?

#5 ALWAYS BE MEASURING

NEXT WORKSHOPS#2 - WHY ROI IS KEY TO YOUR SOCIAL STRATEGY#3 - STRATEGIC ENGAGEMENT #4 - SOCIAL ADS#5 - INTEGRATING SEO AND SOCIAL

THANK-YOU

54

Gus Murray

gus.murray@lbi.com

@ideasoutloud+45 28 48 31 11

Mads Bøcher Brandt

mads.brandt@lbi.com

@madsbb+45 53 73 75 51