Facebook Timelines

New Facebook Fan Page Layout:

Everything You Need To Know About

Recent Facebook Changes

What We’ll Cover Today:

• Timeline Cover Images

• Different Types of Posts

• Applications for Timelines

• Strategies to Get More Fans

• Tools

Cover Image

• Should be:

–Eye catching, descriptive visual of your

brand

• Change the Image occasionally

• Dimensions

–851 x 315

Brand Fun

Could Use More

Fun

Cover Image No,No’s

DO NOT: • Price or purchase information, such as “40% off” or

“Download it at our website”.

• Contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section.

• References to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features.

• Calls to action, such as “Get it now” or “Tell your friends”.

• Covers must not be false, deceptive or misleading, and must not infringe on third parties’ intellectual property.”

Image Dimensions

• Profile Image

– Brand’s Identity

– 180 x 180

– Newsfeed image dimensions 32 x 32

• Custom Applications

– 111 x 74

• Application Pages

– 810 px (before 520px)

Cover Image Dimensions

Applications Info

• Cannot have a Default Landing Tab

– You Can Guide People to a Specific Tab using:

• Facebook Ads

• Giving them the direct Link (url) to the App

– Can still have Reveal Feature

Be Creative

Incorporating the Two Images

Applications

About Section

• Prime Real Estate on your Timeline

• “Reason as to “Why” someone should like

your page”

• Include a url at the begining

• If Local Business, defaults to your location,

hours, etc.

Milestones

• Major Event Relevant to your Brand– Product Launch

– Personnel Announcement

– Store Opening

– Anniversary

• Automatically “Starred” but you can un-star it

• Use Photos – Normal – 843 x 403

– Un-Starred – 400 x 350

• Include a URL

Adding a Milestone

Milestones

Pin Posts

• Post that is “Pinned” to the top of the page for

7 days

– Showcase links

– Events

– Contests/Campaigns

• Call attention to a particular phase of

promotion/news related to your business

Pinned Post

Stars (Highlighted Posts)

• Highlight a post on your timeline by “starring

it”

• Expands to widescreen

• Always visible

• Listed Chronologically

• Hover over the post and click the star icon

Fans Can Message You

Message Feature

• Allows users to send private message to the Page

– Both Fans and Non-Fans

• You can turn off the feature

• Replies to Fans come from Page, not the admin account

• You do NOT receive an email from FB stating you have a message; must be monitored by admins

Message Pros/Cons

• Pros:

– Customer Service Channel

– Personalized Service for the User with your Brand

• Cons:

– Messages not getting responded to in timely

fashion

Facebook

Tools

E-commerce on Pages

• Storefront that operates within Facebook

• Integrates with PayPal, Google Checkout,

Authorize.net and several other payment

processing options

• Free and Paid Version

http://www.ecwid.com

Social Media Management

• TweetDeck

• Hootsuite

– 30 Day Free Trial

– www.preasy.com/Hootsuite

Post Planner

• Schedule posts with pictures or video

• Cost $4.95 per month

• Increase Engagement with Pictures and Video

http://www.postplanner.com/

Best Practices

• Customizing Your Cover Photo

• Managing Your Pinned Posts

• Starring Posts

• Adding Milestones

• Integrating Apps on your Timeline

• Create a Posting Strategy

• Be Consistent and Monitor Frequently

Done-4-You

Facebook Cover

Image

Get Your Unique Brand Created On Facebook

And Get Ready To Grow Your Business With

Facebook Marketing.

What Do I Get:

Brand New, Customized and Branded Facebook Cover Image For Your

Facebook Page

100% Satisfaction Guaranteed

Fast Delivery

Value $197

Bonus!

Facebook Page Diagnostic Check $47

Strategy Call For Facebook

Cover Image $47

Total Value of Bonus $94

• Customized Facebook Cover Image $197

• Facebook Page Diagnostic Check $47

• Strategy Call for Facebook Cover Image $47

Total Value $291

Facebook Cover Image

Facebook Cover Image: $197

Tonight Only $67(You Get Over $291 Value)

www.preasy.com/cover

What To Do Next?

• Go To www.preasy.com/cover• Fill out the order form and submit it

• Check your email for details on setting up your Strategy Call

• Get Ready to Rock Your Facebook Marketing

www.preasy.com/cover

Got Questions? Please join me at my Facebook Page

http://facebook.com/socialmediagal and post your

questions there and we will get them answered!