Facebook Update

2014

Trends News Feed Honoring your content

Trends

Gobal Monthly Active Users

Facebook users transitioning from desktop to mobile

751M54%YOY growth

Source: Facebook earnings call, May 2013

62% of smartphone owners

consume news on their device each week, 36% do so each day

Most people now use their mobile phones for news

Source: Pew “State of News Media 2012”

Facebook is an important source of mobile news

Source: Pew “State of News Media 2012”

67% of smartphone owners follow news recommendations from Facebook

Facebook is an important source of mobile news

Source: Pew “State of News Media 2012”

67% of smartphone owners follow news recommendations from Facebook

Overall, more news being discovered through Facebook

Major news websites in the U.S. now get 23% of external traffic from Social

Source: Simple Reach, May 2013

Facebook drives more traffic

Facebook drives 2.5x more traffic than Twitter

Content lives longer on Facebook

Facebook drives users back to news sitesMajority of people (77%) follow news links to consume the full story

Source: Pew “State of News Media 2012”

Facebook drives users back to news sitesMajority of people (77%) follow news links to consume the full story

60%return daily

1.1B 751M

Source: Facebook earnings call, May 2013

80Minteractions about the

Boston Marathon bombings on 4/15.

News Feed

Most time is spent on News Feed

Most time is spent on News Feed

Getting the most from News Feed

Cultivate an active community for your Page

• Highlight breaking news

• Use a conversational tone, find your voice

• Provide analysis and commentary on link shares

• Ask questions & respond

• Share visual content

• Vary your post type

Post shareable content

The most sharable content….

• is personal

• expresses identity

• is visual

Nail your headline and test relentlessly

“The difference between a good headline and a bad headline can be just massive…we see 20% difference, 50% difference, 500% difference. A really excellent headline can make something go viral.”

– Peter Koechley, Upworthy

Make your content easy to share

Make sure your content looks great when shared

Make sure your content looks great when shared

ADDITIONAL

BASIC

iOSSDK 3.8

▪People can share to News Feed and Timeline without logging in

▪They can tag friends and places in story for additional context and distribution

▪Developers can use custom actions to tell stories through the Open Graph

Native Share Dialog

App attributioniOS 6 Share Sheet

Story attributed to iOSNative Share Dialog

Story attributed to your App

Honoringyour content

24 Tiny Turtles Who Need a Reality Check!huffingtonpost.com!All these little turtles have two things in common: 1. They’re very tiny.!

Wow, super tiny!

Wow, super tiny!

24 Tiny Turtles Who Need...!huffingtonpost.com

24 Tiny Turtles Who Need a Reality Check!huffingtonpost.com

The Four Pillars of Publishing on Facebook

Create engaging content people will share, and test it

Make it easy to share your content from your site

Optimize OG tags so content looks great when shared

Cultivate an active community for your page

Resources for News

• Portal: Case studies, best practices and moredevelopers.facebook.com/media

• Page: Facebook related announcements and updates

facebook.com/fbmedia

• Group: News, media and publishing & Facebook facebook.com/groups/329990863789747