BERGHS SCHOOL OF COMMUNICATION

1

as communication tool

@kazarnowicz

https://www.mentimeter.com/p/801feafd45cf

The algorithm formerly known as EdgeRank

Facebooksalgoritmer

The reason is that people are following more and more things, and they don't stop following those brands they no

longer care about.- Thomas Baekdal, www.baekdal.com

http://techcrunch.com/2014/04/03/the-filtered-feed-problem/

Reach?

Do’s and Don’ts

Appreciate your silent audience

https://medium.com/p/99d8736d1f63

Rather 10 people who really love you, than 1000 who barely like you

Acquisition

Relation nurturing

Content with value on Facebook, not on your site

(or elsewhere)

Give me a good reason to like you.

?

BERGHS SCHOOL OF COMMUNICATION

BERGHS.SE/CERTIFICATE

39

BERGHS SCHOOL OF COMMUNICATION

40

entry assignment—

CHOSE A BRAND FROM THE PAST AND RE-LAUNCH IT IN TODAY'S MARKET

application Deadline, May 15