engage – connect – build

engage – connect – build

LOCATION BASED SERVICE PROVIDER

MARKETING TOOLS

Wi-Fi marketing iBeacons

Crowd tracking

AIM Enrich experience at location Communicate with attendees

Inform attendees Track paths

engage – connect – build

WHY

To engage end-users

on their terms

engage – connect – build

Funnel for Beacons

Compatible device Compatible OS Bluetooth enabled Location services enabled Interference Internet connection if data in cloud Location based

engage – connect – build

‘BeaconApp’

Nexen back-end iOS / Android

SDK for iOS / Android

engage – connect – build

engage – connect – build

SAMSUNG Experience Days 2014

engage – connect – build

MEIR

Galeria Inno, 600 grote merken die synoniem staan voor kwaliteit

Ontdek Panos Krok' Onze nieuwe

ovenverse krant

engage – connect – build

Geniet van onze

SOLDEN

Meir – Huidevetters

Van 1 juli tem 31 juli Win een kadobon

van 50€ via

Facebook Meir-Antwerpen Vanaf 1 juli starten de SOLDEN

op de Meir - Huidevetters

SCROLL NAAR BENEDEN VOOR GRATIS WI-FI

JUIST = 60 min GRATIS Wi-Fi FOUT = 30 min GRATIS Wi-Fi

JA   NEE

Win een kadobon van 50€

Meir – Huidevetters Scroll down for FREE WIFI

Win een kadobon van 50€

+ + +

engage – connect – build

Multiple iBeacons via micro-location

JBC JBC JBC

Welkom!    

Ontdek  de  nieuwe  collec1e  van  de  broers  Borlée.  

Volg  de  aanwijzing  van  de  2e  beacon  in  de  shop.  

Have  fun!  

1/3  2/3  

3/3  

So  far  so  good!    

Neem  de  trap  naar  de  2e  verdieping  en  ontdek  de  

collec1e  van  de  broers  Borlée.  

Hebbes!    

Je  bevindt  je  tussen  de  collec1e  van  de  broers  Borlée.  Antonia  of  Rozina  willen  je  

graag  helpen.  

outside beacon   inside beacon 1   inside beacon 2  

engage – connect – build

Walk 20m and discover this outfit on your left!

!

Fashionista! Fashionista! Fashionista!

Discover more  

Landing page! Page 2! Page 3!

Which outfit suits me best?  

Click on the outfit  

chose this one  

Again  

Single iBeacon to activate multiple actions

engage – connect – build

CROWD TRACKING

engage – connect – build

REAL-TIME DASHBOARD

Essential Metrics §  Walk-bys §  Shoppers

§  New Shoppers §  Returning Shoppers

§  Outside Opportunity §  Visits §  Building Conversion

§  Visit Duration §  Bounce Rate

§  Engagement Rate

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•  Area popularity for traffic and time spent

•  Shopper Density •  Comparison of

traffic across areas •  Shopper path

visualization •  Compare to other

shops or shopping cities (benchmark)

Zoning & Path Analysis

engage – connect – build

Beacons Treasure Hunt

engage – connect – build

VIDEOS National Use Cases

‘Samsung Experience Days 2014’ 12 Beacons to support the flag ship products

http://vimeo.com/90620793

‘Beacon Treasure Hunt’ Beacons event in Belgians biggest shopping street

 http://vimeo.com/98480705

engage – connect – build

OUR CLIENTS

engage – connect – build

MOBILE OVERLOAD

engage – connect – build info@nexen.be

Dok Noord 4E 004, 9000 Gent

Thanks for helping us to engage

Kurt Vergult kurt@nexen.be

+32 476 314865