Facing AIDS for World AIDS Day Michelle Samplin-SalgadoNew Media Strategist, AIDS.govJohn Snow, Inc.
Facing AIDS CampaignPower of YOU Lessons LearnedQuestions
What is the Facing AIDS for World AIDS Day Campaign?
What is the Facing AIDS for World AIDS Day Campaign?Goal: To help reduce HIV stigma and promote HIV testing.
http://youngblackmoguls.blogspot.com/2009/11/what-wix.html
http://www.flickr.com/photos/25095603@N07/4178453206/
http://www.flickr.com/photos/25095603@N07/4177691065/
What Did We Learn?
A Little Structure is Good
A Little More is Better
Have Clear Action Steps
Converge
(Photos via the USCA blog, by Brandon Joseph Baker)
Make it Real
http://www.youtube.com/watch?v=ZDKDbBiblEU&feature=player_embedded
Leverage Existing Platforms & Partners
http://www.youtube.com/watch?v=C-_9Jy_otSQ
Make it Easy to Personalize & Share
Explain the Tools
http://www.youtube.com/watch?v=mJ09gVChOl8
Repurpose!
Lessons Learned (Overall)
• Promotion: Integrated plan (in-person event, blog, website, email blasts, SNS, partners, Twitter)
• Power of Partnerships: Give people tools they can use for their own work!
• Experiment: “Listen, Learn, Adapt” (A favorite of Beth Kanter: http://beth.typepad.com)
• Continue the Conversation: Structure in place for lasting engagement (i.e.,Twitter and SNS)
Stay Connected!
www.AIDS.gov Blog.AIDS.govTwitter.com/aidsgovFacebook.com/aidsgovMyspace.com/aidsgovFlickr.com/aidsgovYouTube.com/aidsgov
EmailMiguel: Miguel.Gomez@hhs.gov Michelle: msamplin@jsi.comJennie: janderson@jsi.com