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Facoltà di EconomiaFacoltà di Economia

Corso di Laurea in Economia e Gestione Corso di Laurea in Economia e Gestione AziendaleAziendale

Corso di Laurea in Economia e FinanzaCorso di Laurea in Economia e Finanza

Lingua IngleseLingua Inglese

prof.ssa Luisanna Foddeprof.ssa Luisanna Fodde

a.a. 2005/2006a.a. 2005/2006

GlobalizationEnglish words connected with GLOBALIZATION

Globalization

Globalization: the international integration of goods, technology, labor, and capital.

Globalization is everywhere to be seen.

In any city in any country, Japanese cars, American fast-food restaurants, Chinese clothes, Indian products, fill the streets.

A telephone call can arrange the purchase of flights, hotel rooms, books, cd’s, shares from far-away countries.

Globalization

Local businesses could not function without U.S. computers.

Foreign national companies have taken over large segments of service industries.

Over the past twenty years, foreign trade and the cross-border movement of technology, labor, and capital have been massive and irresistible.

Global Global ManagementManagementGlobal Entrepreneurship

Doing business internationally isn't just for big companies anymore.

Entrepreneurs have to consider the advantages of opportunities abroad.

Globalization

Globalization is just about selling products and services to a connected world market.

It’s not about culture.

A Chinaman is not less Chinese because he wears Nikes an eats McDonald’s

Globalization

As business and the media globalise, and we all eat the same food, wear the same clothes and watch the same films, we are all in danger of becoming the same as everyone else.

Global EducationGlobal EducationHigher education is now international in a way it has not been since the days of Europe's great medieval universities

2m university students—almost 2% of the world's total of 100m—were studying outside their home country in 2003.

In the global market, capital and labour search the world for the best deal.

The same is happening now with students. They are considered as consumers. And like customers everywhere, they are looking for the best deal.

Global EnglishGlobal English“There has never been a language spoken by so many people in so many places” D. Crystal

Learning English is……….

a pleasure a hobby an opportunity

an investment a necessity an effort

a problem a pain a nightmare

Global EnglishGlobal English“In 1960 300 million people spoke English. Now 2 billion people speak it. Italian is spoken by 70 million people

In 2006 there will be 1 million words in the English language. 20 thousand new words were created in 2005 only. Other languages, like Italian or French, have about 100.000 words.

Why are you learning English?Why are you learning English?In general, I want to:

LEARN WRITE READ IMPROVEFEEL MAKE

a. ____________ more confident when I speakb. ____________ my listening skillsc. ____________ lots of new vocabularyd. ____________ fewer grammar mistakese. ____________ without using a dictionary so

much

Why are you learning English?Why are you learning English?In particular, I need English for:

TAKINGTRAVELING SOCIALISINGDOING GIVING WRITING

a. ____________ on businessb. ____________ business on the phonec. ____________ e-mails, faxes and lettersd. ____________ with clients and colleaguese. ____________ part in meetingsf. ____________ short presentations

TEXT-MESSAGINGTEXT-MESSAGINGR U rdy 4 ths?R U Rdy 2 bgn?GR8! Xlnt!Dn’t 4get u need smthg 2 rite wth Do u 12strt? RUOK?"2b? Nt2b? ???". c u 2mozsoz i 4gt 2 fon u.i lst nyt-y dnt we go c film 2moz

PRIDE AND PREJUDICE 5Sistrs WntngHsbnds. NwMeninTwn-Bingly&Darcy. Fit&Loadd.BigSis Jane Fals 4B,2ndSisLiz H8s D Coz Hes Proud. Slimy Soljr Wikam Sys DHs Shady Past.Trns Out Hes Actuly ARlyNysGuy &RlyFancysLiz. She Decyds She Lyks Him.Evry1 Gts Maryd.

    

Global CompaniesGlobal Companies

Fortune magazine says that you become a global player when international sales exceed 20% of your total.

Global CompaniesWhen a company globalises it tries to choose the best method to enter the overseas markets. Some of the methods are:ACQUISITIONJOINT VENTURECONSORTIUMFRANCHISINGLICENSINGLOCAL PARTNERSUBSIDIARY

Global CompaniesACQUISITION-JOINT VENTURE-CONSORTIUM-FRANCHISING-LICENSING-LOCAL PARTNERSUBSIDIARY

A) Buying or taking over another companyB) A company partly or wholly owned by a parent companyC) Selling the right to a manufacturer’s trademarkD) Giving someone the exclusive rights to sell products in a certain areaE)A person or company who cooperates with a foreign company who wishes to enter the marketF) Two or more companies join temporarily to carry out a large projectG) A group of companies in similar businesses working together.

Case StudyFortune Garments

COMPANYCOMPANY

BASED INBASED IN

SUPPLIERSSUPPLIERS

CHAIRMANCHAIRMAN

ANNUAL SALESANNUAL SALES

THIS WEEK THIS WEEK

EFFECT OF CURRENT PROBLEMEFFECT OF CURRENT PROBLEM

Case StudyCase StudyFortune GarmentsFortune Garments

This week, the international fashion group Fortune This week, the international fashion group Fortune Garments is holding its first global conference in Garments is holding its first global conference in Barcelona, Spain. F.G., one of Hong Kong’s oldest Barcelona, Spain. F.G., one of Hong Kong’s oldest trading groups, makes high quality clothing. It has trading groups, makes high quality clothing. It has become a global company: it has over 3000 become a global company: it has over 3000 suppliers in 17 countries, and employs staff from suppliers in 17 countries, and employs staff from all over the world in its head office and factories. all over the world in its head office and factories. It is expanding rapidly in foreign markets with It is expanding rapidly in foreign markets with sales over $US 1.8bn.sales over $US 1.8bn.F.G.’s Chairman, Michael Chau, is proud that his F.G.’s Chairman, Michael Chau, is proud that his company can usually accept a major order and company can usually accept a major order and deliver the goods to a customer within four deliver the goods to a customer within four weeks.weeks.

Case StudyCase StudyFortune GarmentsFortune Garments

However, globalisation has brought problems However, globalisation has brought problems in the company’s overseas plants and this is in the company’s overseas plants and this is having a bad effect on its share price. A having a bad effect on its share price. A journalist from the Eastern Economist Review journalist from the Eastern Economist Review suggested recently that the company could suggested recently that the company could become the target of a takeover if it didn’t become the target of a takeover if it didn’t sort out its problems soon.sort out its problems soon.Managers from all the overseas plants are Managers from all the overseas plants are attending the conference. attending the conference.

These days, entrepreneurial companies are ……………….. to be selling products used across ………………………. By entering international markets, even very small companies can ……………… revenue …………………--as much as 50 percent can come from international markets. They can open their doors to global customers, which buy locally ……………………. from vendors based only in the U.S. And they can ………………………..Getting into foreign markets ………………. a minimal up-front investment, as well as decisions about ……………………………………………… and how best to do business in each--directly or ……………………………………. The following guidelines will help entrepreneurs to make their job …………………………………………..

These days, entrepreneurial companies are more likely to be selling products used across geographic boundaries. By entering international markets, even very small companies can increase revenue significantly--as much as 50 percent can come from international markets. They can open their doors to global customers, which buy locally rather than from vendors based only in the U.S. And they can boost market share.Getting into foreign markets requires a minimal up-front investment, as well as decisions about which markets to enter and how best to do business in each--directly or through distributors. The following guidelines will help entrepreneurs to make their job easier and more efficient.