Post on 26-Apr-2018
transcript
FADEN MEDIAWhat Marketers Dream Of
شركة وكالة فادن للدعاية و اإلعالنFaden Advertising Agency Co.
Our Clients
Company background
FADEN trading group founded and
established in Saudi Arabia in 1976 with
its head office located in Riyadh, since its
findings FADEN had successfully
established different business lines, one
of these is FADEN media group.
Faden media group has two companies:
• Faden Advertising• Giant LED screen (Jeddah)
•In-Mall Mupis
•Faden Below The Line•In-Mall Stands
•Im-Mall Branding
Faden owns all media spots in the above
mentioned mediums and offers a
customized media mixes based on our
clients’ requirements.
FADEN LED Screen is located at King Abdul Aziz Road
opposite of Saudi Airlines main office in Jeddah and it is
the biggest LED screen in the world. the north and south
facade is composed of 6,000 square meters and the west
facade is composed of 4,000 square meters with a total of
10,000 square meters.
FADEN LED Screen can entice consumers with timely,
relevant messaging that is continually updated and fresh.
Digital outdoor advertising using Larger LED screen
represent an exciting and new digital media capable of
rallying around bold images and full motion digital ad. Our
larger LED screen is cutting edge of digital media
advertising – offering eye-catching, full motion
commercials and information when shoppers are in the
buying mindset. And our larger LED screen entertains,
informs and persuades a captive audience as they shuttle
to and from work.
King Abdulaziz Road is one of the highly traffic streets in
Jeddah with an average of 255,000 vehicles per day. Due
to the huge Ad visibility on 10,000 sqm, Ad will be viewed
from all Jeddah main streets.
FADEN LED Screen
Standard Campaign Rate North and South Facades
Operation Cost and Fees 15,000 SR.
Spot DurationShown
EveryFrequency in 2 weeks AD Size Gross Cost
15 sec. 2.5 min 10,752 6,000 sqm 480,000SR.
LED Screen Rate Card
South Facade North Facade
Operation Cost and Fees 25,000 SR.
Mega Campaign Rate North, South and West Facades
Spot DurationShown
EveryFrequency in 2 weeks AD Size Gross Cost
15 sec. 2.5 min 16,128 10,000 sqm 800,000SR.
LED Screen Rate Card
Video Format Pixel Dimension LED Screen Size Description
30 - 50 fps. AVI 394 w x 1005 h ~ 35 x 88 mm North and South Facade
30 - 50 fps. AVI ( 2 x 382 ) w x 763 h ~ 62 x 67 mm West Facade
LED Screen Specifications
Logo, Clips, Illustration must be on CD open layered with high resolution. The file extension can be .PSD or .AI/EPS for PC.
Materials must be supplied 1 week before the starte of the campaign.
Why In-Mall?
• Shopping malls are an increasingly important segment of the Saudi retail sector.
• Over half the Saudi Adult population visits a mall every fortnight in the main 3 cities.
• Average People visiting Malls in Jeddah and Riyadh around 250,000 per city daily during weekdays and 400,000 during weekends *
• Number increases by around 50%-70% during End of Shabanand the holly month of Ramadan
Importance of Malls in KSA
FADEN in-mall mupi’s are located in the majority of malls
of the kingdom main and rural cities (Riyadh, Jeddah,
Dammam, Khobar, Madinah, Qassim, Ehsaa, Jubail,
Yanbu, & Makkah).
FADEN become the biggest in-mall mupi network in the
Kingdom after getting the exclusivity in the biggest group
of malls like Arabian Markets (Al Hokair) , Kinan Group
(Savola), Al Othaim, Sawary Group, & Al Raya Group.
FADEN in-mall mupi’s are so attractive and very effective
as an advertising medium that not only entice
consumers in thier point of buying products but also
inform them in so many ways through simple text and
messages. Its very static where indeed consumers could
feel and right thoroughly gives them idea of what the
advertisement is trying say.
FADEN In-Mall Mupi
FMCG
Resturant FinancialEducation
TourismFurniture Multimedia
TelecomElectronics
Medical Fashion
Name of Mall Class Location Weekly Visitors Status Faces
1 Kingdom Mall VIP-A+ General Olaya St. 200,000 40
2 Faisaliah Mall A+ General Olaya St. 175,000 210
3 Riyadh Gallery A+ General Olaya St. 190,000 88
4 Sahara Plaza A+ King Abdullah Rd. 130,000 Exclusive 50
5 Sahara Mall A+ King Abdulaziz Rd. 85,000 Exclusive 55
6 Khurais Plaza A+ Khurais St. 140,000 Exclusive 190
7 Salam Mall A+ North Ring Rd. 150,000 Exclusive 270
8 Othaim Mall A+ Rabwa 100,000 Exclusive 170
9 Othaim Mall A+ Khurais St. 90,000 Exclusive 150
10 Othaim Mall B Swede St. 120,000 Exclusive 120
11 Al Azizia Mall B+ King Fahad St. 160,000 Exclusive 132
12 Al Remal Center A Exit 15 150,000 Exclusive 160
13 Al Takhasousi B Al Takhasousi St. 120,000 Exclusive 16
14 City Center B Batha St.Cross Wazzer St. 130,000 Exclusive 40
15 Flamingo Mall B Souwaydi St. 110,000 Exclusive 40
16 Doof Plaza B+ Um Al Hamam 56,000 Exclusive 16
17 Sultana Mall B+ Al Badiaa 55,000 Exclusive 24
18 Euromache B+ Takhasousi Rd. 90,000 56
19 Euromache B+ Euromache –Al Dereah 8,000 20
20 Lulu B+ 40
Central Region Coverage
Name of Mall Class Location Weekly Visitors Status Faces
1 Al Nakheel Plaza A King Abdullah Rd. 175,000 Exclusive 64
2 Othaim Mall A+ Othman Bin Affan St. 140,00 Exclusive 50
Riyadh:
Qassim:
Name of Mall Class Location Weekly Visitors Status Faces
1 Mall of Arabia A+ Madinah Airport Rd. 240,000 Exclusive 206
2 Red Sea Mall A+ King Rd. 240,000 188
3 Aziz Mall A+ Prince Majed Rd. 190,000 Exclusive 200
4 Tahlia Mall A+ Al Tahlia St. 110,000 Exclusive 140
5 Al- Sirafi Mall A+ Al Tahlia St. 125,000 80
6 Le Mall A+ Al Tahlia St. 50,000 Exclusive 18
7 Al-Jamaa Mall B+ Al Jamaa St. 150,000 Exclusive 160
8 Roushana Mall A+ Al Tahlia St. 80,000 Exclusive 140
9 Roushan Mall A+ King Rd. 140,000 Exclusive 160
10 Haifa Mall A Palestin Madina St. 110,000 Exclusive 40
11 Najjar Mall B Al Darrajah Circle 80,000 Exclusive 48
12 N2 Mall B Rawda St. 90,000 22
13 Soulaimania Mall B+ King Abdullah Rd. 140,000 Exclusive 180
14 Ice Land B+ Prince Sultan St. 110,000 Exclusive 30
15 Sawary Landmark B King Rd 90,000 Exclusive 30
16 Sawary Mall B King Rd. 120,000 Exclusive 20
17 Sari Mall B Sari St. 80,000 Exclusive 40
18 Star Avenue A Kings Road 180,000 Exclusive 80
19 Flamingo A Prince Majed St. 140,000 Exclusive 60
Western Region Coverage
Jeddah:
Name of Mall Class Location Weekly Visitors Status Faces
1 Aliyat Mall A+ Aliyat Area 210,000 Exclusive 100
2 Al Noor Mall A+ South Ring Rd. 225,000 Exclusive 104
Western Region Coverage
Madinah:
Name of Mall Class Location Weekly Visitors Status Faces
1 Makkah Mall A Makkah 170,000 Exclusive 50
Makkah:
Name of Mall Class Location Weekly Visitors Status Faces
1 Al Dana Mall A Yanbu 150,000 Exclusive 40
Yanbu:
Name of Mall Class Location Weekly Visitors Status Faces
20 Basateen Mall A+ Al Tahlia St. 190,000 Exclusive 24
21 Al Raya Market 1 B Prince Majed St. 60,000 Exclusive 30
22 Al Raya Market 2 B Sari St. near Maktabah Center 55,000 Exclusive 42
23 Al Raya Market 3 B+ Sari St. 70,000 Exclusive 42
24 Al Raya Market 4 B Palestin St. 75,000 Exclusive 24
25 Al Raya Market 5 B Prince Fahed St. Bawadi Dist. 55,000 Exclusive 24
26 Al Raya Market 6 B Old Makkah Rd.-Kilo 14 50,000 Exclusive 30
27 Al Raya Market 7 B+ Herra St. 70,000 Exclusive 48
Name of Mall Class Location Weekly Visitors Status Faces
1 Al Rashid Mall 1 A+ Al Dhahran St. 240,000 64
2 Al Rashid Mall 2 A+ Al Dhahran St. 240,000 16
3 Al Dhahran Mall A+ Al Dhahran St. 225,000 Exclusive 262
4 Othaim Mall A+ Dammam Fouad Area 90,000 40
5 Al Issa Mall B Al Dhahran St. 60,000 Exclusive 20
6 Al Rahmania Mall B Al Dhahran St. 45,000 Exclusive 20
7 Al Waha Mall B Prince Mohammed St. 90,000 Exclusive 40
8 Al Awal Plaza A+ 1st St. 85,000 Exclusive 18
9 Al Qatif Mall A+ Al Qatif City 90,000 Exclusive 40
10 Lulu A Khobar 40
Eastern Region Coverage
Name of Mall Class Location Weekly Visitors Status Faces
1 Othaim Mall A+ Al Ehsaa 70,000 Exclusive 90
2 Al-Ehsaa Mall A Al-Ehsaa 70,000 Exclusive 50
Ehsaa:
Dammam & Khobar:
Name of Mall Class Location Weekly Visitors Status Faces
1 Howailat Mall A Al Jubail 80,000 Exclusive 16
Jubail:
Circuit Duration Gross Cost
40 faces 2 weeks 50,000 SR.
Production Cost per Circuit 3,000 SR.
Type Dimension
Floor Mupi 70cm x 153cm
Hanging Mupi 70cm x 120cm
Material must be supplied on a CD in open layered file.
Adobe Photoshop or Adobe Illustrator with color proof.
It must be deliver 1 week prior to campaign starting date.
In-Mall Rate Card
In-Mall Branding & Promotion
Elevators
Pillars
Arches
Escalator
Sliding Doors
Glass Gate
Small BannersBig Banners2x6 m 1x3 m
Banners
Promotion Washroom
Floor
StickersFood Court
Tables
Our Malls
Centeral Region Western Region Eastern Region
Salam Mall Arab Mall Dahran Mall
Khurais Mall Aziz Mall Rashid Mall
Sahara Plaza Haifa Mall Ehsaa Mall
Azizia Mall Jamaa Mall Hawilat Mall
Rimal Center Roshan Mall Dana Mall
Nakheel Mall Stars Avenue Mall Alshate Mall
Kingdom Center Red Sea Mall
Faisaliah Mall Makkah Mall
Alnoor Mall
Aliya Mall
شركة وكالة ف ادن للدعاية و اإلعالن
Safwah building, Soulimania St. Riyadh KSA
Faden Advertising Agency Co.
T +966 1 2884609F +966 1 288 4609 ext. 115
www.fadenmedia.com