Fair Ripping: Media in the Classroom

Steve Anderson + Holly WillisInstitute for Multimedia LiteracyUSC School of Cinematic Arts

6.13.2008 New Media Consortium

-Lawrence Lessig

“Fair use is not the right to use copyrighted materials, it’s the right to hire a lawyer.”

Fair Use Sucks!

Conversations about Fair Use should not be solely the domain of experts (i.e., lawyers and technologists)

We also need to hear from people who depend on fair use for everyday cultural practices:

-Educators-Media makers

-Librarians-Students

-Fans

Polarization of discourse surrounding copyright

Rhetorical

Polarization of discourse surrounding copyright

Legal

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Polarization of discourse surrounding copyright

Technical

Polarization of discourse surrounding copyright

Cultural

Polarization of discourse surrounding copyright

Cultural

Polarization of discourse surrounding copyright

Cultural

Polarization of discourse surrounding copyright

Cultural

Is there a role for civil disobedience?

http://www.negativland.comhttp://www.greytuesday.org

Is there a role for electronic civil disobedience?

http://www.geocities.com/frankentoons

Abuse of Power

http://www.youwouldnt.nethttp://www.respectcopyrights.com

MPAA: Piracy It’s a Crime Abuse of Power (2006)

Who are the real pirates?

Faden / Maloney

A Fair(y) Use TaleEric Faden

Gimme the MermaidNegativland & Tim Maloney

What kind of access to culture do we want?

Berkman Center for Internet & SocietyHarvard Law School

http://cyber.law.harvard.edu

The Digital Learning Challenge: Obstacles to Educational Uses of Copyrighted Material in the Digital

Age (2006)

Lack of clarity

Digital Rights Management

Impracticality of licensing

Undue gatekeeping

-William Fisher & William McGeveran

Berkman Center for Internet and Society

http://cyber.law.harvard.edu/media/files/copyrightandeducation.html

What’s the problem?

Fear

Confusion

Lack of support

What’s the solution?

Get informed

Get connected

Get active

Top Ten Reasons to be hopeful about Fair Use

Top Ten Reasons to be hopeful about Fair Use

10. The more you know, the less scared you are

Critical Commons

Critical Commonshttp://criticalcommons.org

Top Ten Reasons to be hopeful about Fair Use

10. The more you know, the less scared you are

9. The Digital Millennium Copyright Act (DMCA) safe harbor

YouTomb

YouTombhttp://youtomb.mit.edu

Top Ten Reasons to be hopeful about Fair Use

10. The more you know, the less scared you are

9. The Digital Millennium Copyright Act (DMCA) safe harbor

8. Sharing is good business

Prelinger

Prelinger Collection at Internet Archivehttp://archive.org

Top Ten Reasons to be hopeful about Fair Use

10. The more you know, the less scared you are

9. The Digital Millennium Copyright Act (DMCA) safe harbor

8. Sharing is good business

7. Digital Rights Management (DRM) doesn’t work

Defective by design

Defective by Designhttp://defectivebydesign.org

Top Ten Reasons to be hopeful about Fair Use

10. The more you know, the less scared you are

9. The Digital Millennium Copyright Act (DMCA) safe harbor

8. Sharing is good business

7. Digital Rights Management (DRM) doesn’t work

6. Aggressive tactics of MPAA and RIAA radicalizing consumers

Chilling effects

Chilling Effectshttp://www.chillingeffects.org

Top Ten Reasons to be hopeful about Fair Use

10. The more you know, the less scared you are

9. The Digital Millennium Copyright Act (DMCA) safe harbor

8. Sharing is good business

7. Digital Rights Management (DRM) doesn’t work

6. Aggressive tactics of MPAA and RIAA radicalizing consumers

5. Mainstreaming of participatory culture and peer networks

Wikipedia / Long Tail

Wikipediahttp://www.wikipedia.org

The Long Tailhttp://www.thelongtail.com

Top Ten Reasons to be hopeful about Fair Use

10. The more you know, the less scared you are

9. The Digital Millennium Copyright Act (DMCA) safe harbor

8. Sharing is good business

7. Digital Rights Management (DRM) doesn’t work

6. Aggressive tactics of MPAA and RIAA radicalizing consumers

5. Mainstreaming of participatory culture and peer networks

4. Vibrancy of remix culture

DIY

24/7: DIY Video Summithttp://www.video24-7.org

Top Ten Reasons to be hopeful about Fair Use

10. The more you know, the less scared you are

9. The Digital Millennium Copyright Act (DMCA) safe harbor

8. Sharing is good business

7. Digital Rights Management (DRM) doesn’t work

6. Aggressive tactics of MPAA and RIAA radicalizing consumers

5. Mainstreaming of participatory culture and peer networks

4. Vibrancy of remix culture

3. Open source movements

Open source software

From open source software…

Open education

…to open education

http://ocw.mit.edu

http://www.oercommons.org

Top Ten Reasons to be hopeful about Fair Use

10. The more you know, the less scared you are

9. The Digital Millennium Copyright Act (DMCA) safe harbor

8. Sharing is good business

7. Digital Rights Management (DRM) doesn’t work

6. Aggressive tactics of MPAA and RIAA radicalizing consumers

5. Mainstreaming of participatory culture and peer networks

4. Vibrancy of remix culture

3. Open source movements

2. Media and learning

MacArthur Foundation: Digital Media & Learninghttp://www.macfound.org

Critical Commons

Critical Commonshttp://criticalcommons.org

Top Ten Reasons to be hopeful about Fair Use

10. The more you know, the less scared you are

9. The Digital Millennium Copyright Act (DMCA) safe harbor

8. Sharing is good business

7. Digital Rights Management (DRM) doesn’t work

6. Aggressive tactics of MPAA and RIAA radicalizing consumers

5. Mainstreaming of participatory culture and peer networks

4. Vibrancy of remix culture

3. Open source movements

2. Media in education

1. It sucks

Unhappy Birthdayhttp://www.unhappybirthday.com

Confu

CONFU | 1996

FAIR USE GUIDELINES FOR EDUCATIONAL MULTIMEDIA

NONLEGISLATIVE REPORT OF THE SUBCOMMITTEE ON COURTS AND INTELLECTUAL PROPERTY COMMITTEE ON THE JUDICIARY US HOUSE OF REPRESENTATIVES

4.2.2 Text MaterialUp to 10% or 1000 words, whichever is less, in the aggregate of a copyrighted work consisting of text material may be reproduced or otherwise incorporated as part of a multimedia project created under Section 2 of these guidelines. An entire poem of less than 250 words may be used, but no more than three poems by one poet, or five poems by different poets from any anthology may be used. For poems of greater length, 250 words may be used but no more than three excerpts by a poet, or five excerpts by different poets from a single anthology may be used.

Should Fair Use look like this?

CSM / Duke

http://www.law.duke.edu/cspd/comics

Or like this?

http://www.centerforsocialmedia.org/resources/publications/

statement_of_best_practices_in_fair_use

Center for social media

Center for Social Mediahttp://www.centerforsocialmedia.org

Electronic frontier

Electronic Frontier Foundationhttp://www.eff.org

Creative Commons

Creative Commonshttp://creativecommons.org

Participatory Culture

Participatory Culture Foundationhttp://participatoryculture.org

Free culture

Free Culturehttp://freeculture.org

Transformative Works

Organization for Transformative Workshttp://www.transformativeworks.org

Project remix

Project Remix | Disney-ABC & USC Cinematic Arts | 2007

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Creative Commons Chair, Joi Ito after meeting with executives at Disney-ABC