Post on 17-Jul-2015
transcript
Who are we?
„We are Fairy Tailors. We sew brands‘ stories that arouse interest, evoke emotions, and
become an unique experience. All of that on social media which we just love.”
Strategy 1. Introduce the LEE brand and its products to younger target group
(18 - 35 years).
2. Bring customers to LEE Original Stores and other LEE shops.
3. Promote a new collection, offline campaigns and LEE presentation at Prague design and fashion week Designblok.
1. Demographics of all Facebook users and visitors corresponded
with the desired aim to attract the younger target group (See Pic no. 1).
2. We addressed a total of 893,608 users by our communication on Facebook.
3. More than 75% of users we had been speaking to on behalf of the LEE brand were 18 – 35 years old.
4. Each picture we published on FB profile was viewed by 2,500 users on average.
Brief
Results
Insights
Picture 1: Facebook fans age structure.
Picture 2: Age structure of those Facebook users, who were shown at least one post by LEE FB page.