The Future of Brand experiences is

Virtual Reality.

What is VR?An experience

Mixed realities

Hyper-mobility

Interaction has Evolved.

Meet in person

Meet on the web Meet on the phone

VR: Making digital interactions more real

VR: a Disruptive Technology.

What does VR mean for my industry?

Will my brand become obsolete?

How can I create new immersive experiences?

Prediction: VR will make 80% of all hardware products obsolete.

VR In Action. Experience four worlds from Google here: http://fal.cn/QnDK

Fashion. Share your shopping experience with friends.

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VR In Action.

“Try on” clothes in your home

Social shopping

Design.IKEA: What’s Cooking in the Virtual Kitchen?

Switch finishes, open drawers, and be the size of a child

Eases the decision making process

See it in action here: http://fal.cn/QnDq

VR In Action.

Be in the game.Unprecedented experiences

Share the game with your friends

Still close to cold beers in fridge

VR In Action.

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Dream ≠ reality. A lot of pieces need to fall into place for Virtual Reality to take off.

VR In Action.

Groceries.Personalized supermarket layouts

Find the right product and related suggestions fast

Digital impulse buying

Frictionless shopping

VR In Action.

VR Puts People First.

Have personal experience with family and friends.

Life-like social experiences with finger movements and facial expressions.

Experience Facebook’s Oculus Connect virtual reality here: http://fal.cn/QnDk

VR In Action.

From Static to Interactive Experiences.

Know who you’re talking to

Provide 1:1 tailored experiences

Create immersive experiences that show

customers what they are actually looking for.

Virtual tourism? How can VR help the tourism industry create personalized brand experiences?

Snackable Experiences.

VR can be the catalyst for turning wanderlust into a customer willing to pay to experience the rush. VR content can provide immersive glimpses into the real-life

experiences customers crave. Image the persuasive power of offering prospects a virtual elephant ride in Thailand

opposed to just showing a photo.

Photos…

Reality…

DATA + VR = WINVR is going to disrupt everything we think we know about business.

Data is the key to getting it right.

Prepare for the Future.1. Collect customer data

2. Identify which brand experiences you can digitize

3. Start playing with VR

@falconIO falcon.io welcome@falcon.io