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Fansite “Tenjinbashi Bazaar”

as local communication

by socialmedia May 21, 2011

tenjinbashi.com

Kazutaka NakanoNPC Corp.

Copyright© 2011 tenjinbashi bazaar All Rights Reserved.http://tenjinbashi.com 2

About

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About

Sales Promotion Planner

Me

NPC Corp.Paper and web

contents production

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TodayWhat I introduce to and

what I want to share

with you is…

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Our activities for

revitalizing local community

by cheering up the shopping streets

with Socialmedia

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SummaryFansite “ Tenjinbashi Bazaar ”

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Summary

* Corporate Social Responsibility

Activitiy for CSR

Launched last June

* Cheering up Tenjinbashi shopping streets

* Revitalization of the local community

as a local firm

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Summary

* Longest in Japan

*2.6km for 3 stations

*about 600 shops

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Summary

* Good spots to go !

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Summary

* Good dishes, Clothes, General goods

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Summary

* People’ heated atmosphere

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Summary

We are sure

You enjoy them !

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Summary

Our website* Like a portal that gathered

various social web services

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Our site* Like a portal that gathered

various social web services

Summary

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Summary

Vision

Action

Mission

Mascot

* Please let me introduce our activities.

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Summary

Action

Mission

Mascot

* To try for

the most cheerful shopping street,

in addition to the longest

Vision

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Vision

17

Summary

Action Mascot

* To promote customers’ coming to

Tenjinbashi by transmitting and sharing

its information with socialmedia.

Mission

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MissionVision

18

Summary

Mascot

* To transmit information

in 5 social web sites

Action

* To introduce digital guide book

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SummarySummary

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SummarySummary

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MissionVision

21

Summary

* By the way, we have a mascot.

Mascot

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Summary

Mascot

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Summary

Mascot

* He is called “ Hangyo-kun ”.

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Summary

Mascot* He is a “ Carp ”.

* 「 お客さん、来い鯉 」

* He never defeat YURU-Chara !

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Summary

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Summary* We have no money…

* More impressive, More memorable

* and more interesteing mascot

to be in the news !

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Summary

Mascot

* He has a assistant “ Jyoshu ”.

This mask is handmade.

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Our mind,our activities

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Our mind

1

2

3

Information

Relationship

On & off line

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Our mind

30

2

3

Relationship

On & off line

1 Information

Products

Services Passion

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Our mind

1 Information

31

3 On & off line

2 Relationship

Shopkeeper×

Shopkeeper

Customer×

Customer

Customer×

Shopkeeper

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Our mind

2 Relationship

1 Information

32

Customers×

Shopkeeper

Customers×

Customers

Shopkeeper×

Shopkeeper

3 On & Off line

Off Line

On Line

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Our activities

1

2

3

Transmitting

Hangyo-kun blog

Seminar

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Our activities

1

2

Transmitting

Hangyo-kun blog

3 Seminar

* To let people know how to

use socialmedia.

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Our activities

3 Seminar

I got it !

やったりましたw

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Why don’t you have fun Tenjinbashi,together?

Pls,Join us!

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Summary

* Why don’t you come to tenjinbashi?

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Summary

Deep Osaka is here.

Have fun !

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Thank you for your kind attention.

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* If you like, share ideas !

Kazutaka Nakano

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