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8/12/2019 Farm Mechanization in India -Jujhar
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SCOPEOFFARM
MECHANIZATIONININDIA
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APPLICATIONS INTHEMARKET
Combine Harvester
Straw Reaper
Paddy Transplanter
Rotavator
Laser Leveler
M B-Plough/Disc Plough
Happy Seeder
Potato Planter
Potato digger Potato Grader
Sugurcane Planter
Sugarcane Harvester
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COMBINE HARVESTER
Current Acceptance
All India 6000 Industries largely divided into 3 parts
Self Propelled (Estd. Ind. 2500)
95 % Sale in North and east
Selling Cost : 18
24 L
Major player : Preet Agro, Punjab and few more local manufacturerof Punjab, Indian Player is PTL and International player CLASS
Well established in Dry Area
Distribution channel Direct sale from factory in Punjab & Haryana and for rest part through
Exclusive dealers.
Area of Concern ROI as Season is very short especially in North India.
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Tractor Mounted Harvester
o Estimated All India 2000 Industries largely in South Indiaalmost 700-800 in AP
o As per customer perception- Best Suitable with JD 5310
90 % Sale in South and Orissa
Selling Cost : 12-14 Lakhs
Major player : Standard Harvester , Handaya(PB),
Well Suitable for Semi wet Area
o Distribution channel
o Largely through Tractor Dealers
o Area of Concern:o Not Suitable for fully wet Field.
o Low Field Capacity in dry field viz a viz self Propelled.
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TRACK TYPE Estimated all India 1500 Industries out of which 500 in AP
only 90 % Sale in Coastal area of South
Selling Cost : 24 25 Lakhs
Major player :CLASS
Well established in Fully wet area
Distribution channel
Through Exclusive dealers.
Area of Concern:
Cannot Work efficiently in Dry Area
Initial Purchase cost is very high.
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ROTAVATOR
Current Acceptance
Estimated All India 60000 Industry AP alone shaktiman sold 3000
Major sales in Punjab ,Haryana , AP, UP
Selling Cost : 80 - 90 Thousand
Major player :Shaktiman, Field King,Dashmesh Well Established in clayey sandy and loamy soil (Not
suitable for stony land)
Distribution channel
Through Exclusive distributors and Tractor dealers.
Area of Concern:
Cannot Work in Stony Lands
Poor service backup by Manufacturer.
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LASERLEVELER
Estimated All India 1000 Industry
Major sales in Punjab ,Haryana , UP and Rajasthan, Bihar
Selling Cost : 3.5- 4.5 Lakhs
Major player :Black Stallion,
Well Established in plane area and soft and irrigated soil.
Distribution channelThrough Exclusive dealers and tractor dealers.
Area of Concern:
Scope in Cooperative societies under Govt. Subsidy, Lead farmers and
Govt.- Agriculture institute
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PADDY TRANPLANTER
Estimated All India 500 Industry
Major sales in Punjab ,Haryana , AP and TNT
Selling Cost : Fully automatice-Ride On -9.9 Lacs and Walk
in(Semi automatic)- 2.25 Lacs
Major player :Kabota
M&M, Class are emerging player Distribution channel
Through Exclusive dealers and tractor dealers.
Area of Concern:
High cost
Adoptability by farmers
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STRAWREAPER
Estimated All India 8000 Industry
Major sales in Punjab ,Haryana , UP ,Bihar and MP Selling Cost : 2 - 2.5 Lakhs
Major player :Dashmesh, Kartar, KS Malerkotla
Well Established in Dey Area.
Distribution channelDirest Supply from factories,through Exclusive dealers and tractor
dealers also.
Area of Concern:
High HP required- Not affordable for marginal Farmers
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M B-PLOUGH/DISCPLOUGH
Current Scenario
Estimated All India 25000 Industry Major sales in Maharashtra, Karnataka , AP, Gujarat,UP, Bihar
Selling Cost : 50000- 80000 Thoushand
Major player :Local Players only
Well Established in Dry Area Black cotton soil.
Distribution channel Through Local Manufacturers and local distibutors
Area of Concern:
Area specific monopoly of local manufacturers
Quality of the product material . Design of the Disc Curves and angles.
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HAPPYSEEDER
Current Scenario Estimated All India 300 Industry
Major sales in Punjab Haryana
Selling Cost : 120000 (70 K is Govt. Subsidy)
Major player : National Agro, Sehra field, Amar Agro
Well Established for Wheat paddy rotation crops.
Distribution channel
Through Local Manufacturers selling through agriculture
cooperatives societies
Area of Concern:Resistance to accept new technology
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POTATOPLANTERPOTATODIGGERPOTATOGRADER
Current Scenario
Estimated All India Semi Automatic Potato Planter Ind.- 2000 Nos
Fully Automatic Potato Planter Ind.- 100 Nos
Semi Automatic Potato Digger Ind.- 5000 Nos
Fully Automatic Potato Digger with Grader Ind.- 20 Nos
Major sales in Punjab Haryana, UP, West Bengal , Maharashtra ,
Himachal Pradesh Selling Cost :
Major player : Khalsa-Meerut, Sehra Field-Jalandhar, National Industry-Ludhiana
Well Established is sandy Soil area.
Distribution channel Through Local direct selling by Potato growers.
Area of Concern:
Poor manufacturing base.
Slow mechanization in this Industry
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SUGARCANE PLANTER& SUGARCANEHARVESTER
Current Scenario Estimated All India
Semi Automatic Sugarcane Planter Industry: 1000 Nos.
Sugarcane Harvester Industry: 15 Nos.
Major sales in Maharashtra, UP, Tamil Nadu.
Selling Cost Sugar Cane planter : 1- 1.4 L Selling Cost Sugar Cane Harvester:22- 30 L
Major player : Khalsa- Meerut and local MaharashtraManufacturers, New Holland.
Well Established for Sugar cane growers/ Big Farmers.
Distribution channelThrough Local Manufacturers
Area of Concern
Sugar cane Planter:- Still Farmer adopting Manual planting
Sugar cane Harvester:- High cost