Post on 11-Jul-2016
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FASHION FORECASTING AND PRODUCT
DEVELOPMENT SUBMITTED TO: MS NIVEDITA SHARMA
SUMITTED BY: MADHUSMITA TIWARI MFM-II
BRAND SEGMENT
Ready to wear :
The phrase ‘ready to wear’ is a translation from the French term ‘pre-a-porter’ and can also be known as ‘off-the-peg’ or ‘off-the-rack’. There are two things that make a clothing item a ready-to-wear item – standard sizing and finished to be worn. Ready-made fashion resulted from the industrial revolution and technology, material and innovations. From the multiple designers or brands working under ready to wear we have focused on three designers and have studied their spring/summer and Autumn/winter collection.
BRAND NAME
“PASSIO CAMELLIA”
Passio is Latin for “Passion” which means intense desire and the word “Camellia” represents love for perfection and excellence.
BRAND LOGO
TARGET SEGMENT
The brand’s target segment are women between the age group of 18-50 from the upper crust with a glamorous approach, that include fashion editors, Models, Fashion stylists, Actors.
GEOGRAPHIC DEMOGRAPHIC PHYSIOGRAPHIC
India Age- 18-50 yrs Creative, High Achievers
Mumbai Gender- Female Appearance, Charisma, Persona and fashion conscious
Delhi Income – 15,00,000-20,00,000 lks p.m.
Digital Native, Analytical
Higher managers, Administrators,
professional.
Confident, Strong Goal Oriented
Job type: Models, Fashion editors, Fashion stylists,
Actors.
STORE FORMAT
The store format for the brand is “Brick and mortar
The store dimensions of the store are:
Length : 15 meters – 161.45 square feet breath : 10 meters 107.639square feet. Single story layout
The store location : Mumbai : Linking road Bandra ( Price per square feet in Bandra – Rs. 24,522-28,475/sq.ft The store Location : Delhi : Hauz Khas (price per square feet in Hauz khas – Rs. 13,600-17,892/sq.ft)
STORE LAYOUT
CASH
CO
UNTE
R
CIRCULAR DISPLAY
CIRCULAR DISPLAY
SHELVES SHELVES SHELVES
SHELVES WINDOW DISPLAY
MIR
RO
R
MIR
RO
R
MIR
RO
R
MIRROR
TOI LET TOI LET
CTRIAL ROOM
CSEA
TIN
G A
REA
ENTERANCE
161.45 square feet
107.
639s
quar
e fe
et.
BRAND INSPIRATION
PRODUCT CATEGORY
GARMENTS
GOWNS, DRESSES, DESIGNER FORMAL WEAR
ACCESSORIES
SHOES: STILETTOES KITTEN HEELS PUMPS ANKLE STRAP HEELS WEDGE HEELS PLATFORM HEELS HIGH HEEL BOOTS ANKLE BOOTIES CUT OUT HEELS CORSET HEELS
HAND BAGS: CLUTCH BAG BUCKET BAG FOLD OVER CLUTCH HOBO BAGS MINAUDIERE TOTES
THEME FOR THE PRODUCT LINE
THEME 1. LAST MELODY OF THE DESERT.
The theme coins together eternity symbolised by the desert and the zest and purity of the flowers. The theme is inspired by the death valley of Northern California which witnesses the blossoming of flowers in spring, called the Super bloom.
THEME 2.CONTEMPORARY EVOLUTION
The theme is inspired from the architectural designs of Frank Gehry which are inspired by “ modernism” and dragon flies which are a symbol of transformation and adaptability in life.
THANK YOU