Post on 19-May-2015
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www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
stefanlindegaard@me.com
Twitter: @lindegaard
Hey! Free books on 15inno.com!
Social media: A Game Changer for Innovation?- Fashion Go Social
Forget about marketing, brand building, customer loyalty and service.
Think innovation. Ask yourself: How is social media relevant for our innovation efforts?
…tools, services and platforms that drive virtual interaction, involvement for innovation efforts
Communities, idea platforms, Twitter and LinkedIn
Go beyond customer service, marketing, B2C!
Identify and interact with innovation partners
Generate more ideas, faster
Get market and competitor insights
Promote corporate innovation capabilities
Faster pace, shrinking window of opportunity, less time for cash cows
Driven by global megatrends: faster, more open, more transparent and more connected
We need a more holistic approach to innovation!
What is open innovation?
“…a philosophy or a mindset that they should embrace within their organization.
This mindset should enable their organization to work with external input to the innovation
process just as naturally as it does with internal input”
Open innovation as a term will disappear in 5-7 years!
What is crowdsourcing?
“Crowdsourcing represents the act of a company or institution taking a function once performed by
employees and outsourcing it to an undefined (and generally large) network of people in the
form of an open call…” Howe
”Online, distributed problem-solving and production model.” Brabham
Change how we innovate
Be competitively unpredictable
Develop the right conditions and framework
Social media is key for crowdsourcing
LEGO went out of comfort zone, partnered with another company
Do you know your external touch-points? Do you use them properly?
WORK
PRODUCTS FUNDING
INTER-MEDIARIES
COMPANIES
PUBLIC
Companies (open innovation / crowdsourcing):- Speed, diversity, new knowledge pools- Experimentation (don’t be left behind) - Marketing as well as innovation vehicle- More cost-effective than hiring consultants
People (crowdsourcing): - Learning opportunities- Enjoyable process - Financial compensation
Benefits:
Identify 10 keywords / terms and work with them on LinkedIn and Twitter. What happens?
No networking culture? No innovation culture!- future winners get communities to work!
Networking efforts (real world, virtual) require direction, training and time. Few executives get this.
“Måske skæres der ned på leverandørerne, fordi det er krisetid, men vi synes nu også, at
tendensen minder om co-creation. At man indgår perspektivrige alliancer og skaber noget
sammen, og vi kan høre, at virksomhederne er glade for disse nære samarbejdsrelationer.”
TEKO
Økosystemer, “Preferred partner of choice”, lokalt/globalt
“Forretningsmodellerne er endnu slet ikke udviklede omkring sociale medier. Der er kæmpe muligheder her. Vi har her i huset kun selvlærte medarbejdere indenfor området. Det er en stor udfordring, for hvilke medier skal vi beherske?
Hvad virker, og hvad virker ikke?” Michael Ring, adm. direktør Stelton A/S
Hvordan kan man lære? What’s in it for me?
“Designernes arbejdsfelt udvides, og det er mere afgørende end nogensinde, at de forstår
forretningen.” TEKO
www.businessmodelsinc.com
“Designernes arbejdsfelt udvides, og det er mere afgørende end nogensinde, at de forstår
forretningen.” TEKO
Design + Business model innovation + Åben innovation + Social media
Direktørerne ved godt, at de sociale medier er salgskanaler med potentiale, men de er i
vildrede, for hvordan skaber man værdi her? Genererer likes og bloggere nu også en
omsætning, og kan det betale sig at invitere bloggere til produktlanceringer?
Innovation hos Shell – inspiration?
SWOT on OI – know your motivation, mandate and strategic purposes
Map social media competence / opportunities
Experimentation + Documentation = Change (reward behaviors, not just outcomes)
Get corporate guidelines in place
Innovation (R&D, product & process development)In which ways has your organization benefited from the use of social media? (external focus)
Benefit todayNo benefit today, BUT future expectationsNo benefit today, AND no future expectationsDo not know
Increased feedback and inspiration to product- and process development with customers and external partners
Improved market insights, trends, technology development, competitor initiatives etc.
The open innovation process has a positive impact on the market – before marketing and sales
Improved access to cooperation with external innovation partners
Faster development cycles related to the development of new products and processes
Credit: SocialSemantic.eu
A CFO is wary about investing in the training and education of the employees.
He asks the CEO: ”What happens if we invest in developing our people and then they
leave the company?”
The CEO is a bright person and replies: ”What happens if we don’t and they stay?”
Do you want to know more about open innovation? Join my Innovation MasterClass – get in touch!
www.15inno.com
15inno by Stefan Lindegaard at LinkedIn Groups
stefanlindegaard@me.com
Twitter: @lindegaard
Hey! Free books on 15inno.com!