Fashion

Fashion is a particular Style that is popular at given time

History of Fashion

• France – considered the center of fashion for almost 400 years from 1600s into the 1900s. Especially in Paris.

• In the 1600s, French royalty and wealthy landowners employed their own dressmakers and tailors.

Globalization

• Industrialization, technology, globalization, and the spread of democracy help broaden the demand for fashion.

• Growth of a middle class with income to purchase fashions, not just basic clothing

• Other fashion cities- Milan and New York

• Introduction stage• Growth stage• Maturity stage• Decline stage

Psychological Impacts

•Identity

•Adornment

•Cultural identity

Social Impacts

•Affiliation/ fitting in

•standards