1

2

3

Product Evolution

4

5

GOALS

6

WHY IT WORKS

7

8

9

Brainstorming SUCKS!

DIVERGENT

CONVERGENT

DIVERGE

CONVERGE

12

Teach some skills

then put them together

1.NOTE TAKING

2.SKETCHING

3.AFFINITY

MAPPING

14

15

16

17

20

21

22

23

You eventually learn that true priorities are like

arms; if you think you have more than a couple, you're either lying or

crazy. -Merlin Mann

FORCE PRIORITIZE

29

37

39

40

41

43

44

45

47

DESIGN STUDIO

48

Why Design Studio?

•More ideas •Shortcuts feedback loop

•Everyone is involved •See how ideas evolve

49

How it Works

•Identify a focus area •Sketch for 8 minutes •Share •Rinse & repeat

4-up

Feedback

Repeat

PICK 1

IDEA

Repeat for key areas

Pretty good idea

DID IT TOGETHER!

• Consensus /= correct

• how to validate the outcomes?

59

"It ain't what you don't know that gets you into trouble. It's what you know for

sure that just ain't so." - Mark Twain

Foggy?•Fact

•Opinion

•Guess

Make a plan

ONE WAY but not the only way

72