10th

Categories of Apps

CategoryBooks NavigationBusiness NewsCommunication Apps for PagesEducation PhotoEntertainment ProductivityFashion ReferenceFinance ShoppingFood & Drink SportsGames TravelHealth & Fitness UtilitiesLifestyle VideoLocal WeatherMusic

Apps on Facebook are web apps that are loaded in the context of Facebook in what we refer to as a Canvas Page. You can build your app using any language or tool chain that supports web programming, such as PHP, Python, Java or C#

Famous fb apps

• Appdata A leaderboard hub for fb apps• Ranks based on

– DAU – daily active users– MAU – monthly active users– DAU/MAU

• Top 10 apps in facebook!!1. Farmville 22. TripAdvisor3. Instagram4. Texas Holdem poker5. SchoolFeed6. Scribd7. Birthdays8. Bubblesafari9. Microsoft live10. Spotify

Farmville 2

• Active users -56,600,000• Grow and harvest beautiful crops, raise adorable animals, and

craft delicious treats on your very own lifelike 3D farm.

Trip Advisor

• Active users -39,600,000• TripAdvisor - Unbiased hotel reviews, photos and travel advice

for hotels and vacations - Compare prices with just one click.

Instagram

• Active users -38,000,000• A fast, beautiful and fun way to share your photos with friends and

family

Benefits of FB Apps

• Branding• Customer Engagement • Drive Web Traffic • Reputation Management • New Customer Acquisition • Lead Generation • Client Retention • The Viral Effect • Feedback Mechanism • Build Business Use Cases

Revenue Model

• Cost per action advertising cost per 1000 impression, cost per click, cost per sales/leads

• Free version asking the user to go for a paid version for better features etc. Paid version of apps

• Donations

Subscription pricing model

• Pay for advancing in levels or payment for buying virtual items. Subscription pricing model (in which the app companies will be selling an access to valuable data about themselves or the game rather then selling virtual items. Out of the total revenue 30% would be given to fb.

How to Make FB Apps

How to Make FB Apps