70,000,000( wor l dwi de )

80%of companies use it as a recruitment tool

every seconda new member joins

12 million unique visitors per day

100%

:: Request recommendations:: Make recommendations

- Strengthens positive ties to that person

- Other reviewing that rec will view your profile to learn who you are:: Use recommendations offline

:: Invest in your personal brand :: Nurture a consistent, authentic voice. Authenticity is the key to success with social media.:: Include your photo:: Fool proof – no excuse for sloppy errors:: Join and start groups – begin with C.R.E.W.!:: Utilize available, relevant apps

COMPANIES:: Invaluable in generating leads and bringing in traffic to your site:: Add a “follow us” button to your website:: Have each of your employees complete a profile and mention your company page:: Set-up a company profile:: Develop boilerplate company info for all employees to use on their personal profiles to ensure consistency

COMPANIES:: Crowdsourcing = solicit feedback from your

customers and colleagues:: Create internal promotion contests to encourage

your team to build their connections, thereby, promoting the visibility of your business

INDIVIDUALS:: Complete your profile (all the way):: Claim a vanity URL – very important for “Discovery”

Linkedin.com/in/YourFullName:: Promote your URL in your email signature:: Make your profile available publicly:: Make connections from all areas of your life:

current and past colleagues, clients, friends, family:: Ask questions and get advice from experts:: Participate in ongoing discussions to position

yourself as an expert

INDIVIDUALS:: Brand yourself for the job you want, not the one you have::   Position yourself for a future job, and list current job

in your profile

Example Instead of “Marketing Specialist for Apple” make it “Internet Marketing Expert for Fortune 500 Companies”

INDIVIDUALS:: Flood your profile with keywords

- Recruiters use it as a talent search engine- Recycle a few keywords from your headline

throughout your profile- Helps you rank higher for those terms when

someone conducts a “people search”

Throw a LinkedIn networking

happy hour

:: Start following companies you want to work with:: After meeting someone, initiate the connection by creating a personalized “nice to meet you” greeting:: Consult with a professional – FDG {creative} – on a strategic social media marketing campaign that

specifically caters to your business and clientele

:: Import your contacts:- Windows Live, Hotmail, Gmail, Yahoo!

and AOL :: Be open and available:

- Respond to requests and messages promptly:: Leave your email address so people can connect

with you:: Update your status

- Use Ping.fm or hellotxt.com for mass status updates across all profiles:: KEEP YOUR ACCOUNT EMAIL UP TO DATE!