Feasibility Study & Analysis

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SESSION OUTLINESession Topics Class Activity

1 Introduction to Feasibility Study The session, the assesment, arrange group, rule of the class

2 Company Profile Lectures, discussion

3 HR & Organization Plan Lectures, case

4 Presentation : Company profile & Organization Plan

Group Presentation

5 Production Plan Lectures, discussion

6 Presentation : Production Plan Group Presentation

7 Mid term Project

SESSION OUTLINESession Topics Class Activity

8 Marketing Plan 1 : 4Ps Vs 7Ps, STP, SWOT analysis

Lectures, case

9 Marketing Plan 2 : EFE & IFE Matrix, Quality rating analysis, Business Canvas Model

Lectures, discussion

10 Presentation : Marketing Plan Group Presentation

11 Macro economics & Environment Lectures, discussion

12 Finance Plan & Risk Lectures, discussion

13 Presentation : Macro economics, environment & finance plan

Group Presentation

14 Final examination Submit : Business Plan

THE ASSESMENT

Presentation (group & individual score): 30% Mid Term (individual score) : 20% Peer assesment (individual score) : 10% Final Report (Group score) : 40%

No additional assignment to increase your score

Assignment should be submitted on time

Learning objectives :

1. Determine the economical meaning of feasibility study

2. Important of Feasibility Studies3. The Components of a Feasibility Study4. Reasons to Do a Feasibility Study

Definition of Feasibility Studies:

a feasibility study is an analysis of the viability of an idea.

The feasibility study focuses on helping answer the essential question of “should we proceed with the proposed project idea?”

All activities of the study are directed toward helping answer this question.

• Before you begin writing your business plan you need to identify how, where, and to whom you intend to sell a service or product.

• You also need to assess your competition and figure out how much money you need to start your business and keep it running until it is established.

Feasibility studies address things like where and how the business will operate.

They provide in-depth details about the business to determine if and how it can succeed, and serve as a valuable tool for developing a winning business plan.

Important of Feasibility Studies

1. List in detail all the things you need to make the business work;

2. Identify logistical and other business-related problems and solutions;

3. Develop marketing strategies to convince a bank or investor that your business is worth considering as an investment; and

4. Serve as a solid foundation for developing your business plan.

Even if you have a great business idea you still have to find a cost-effective way to market and sell your products and services.

This is especially important for store-front retail businesses where location could make or break your business.

For example, most commercial space leases place restrictions

on businesses that can have a dramatic impact on income.

A lease may limit business hours/days, parking spaces, restrict the product or service you can offer, and in some cases, even limit the number of customers a business can receive each day.

If the results show that the project is not a sound business idea, then the project should not be pursued.

Although it is difficult to accept a feasibility study that shows these results, it is much better to find this out sooner rather than later, when more time and money would have been invested and lost.

Who should Prepared The Feasibility ?

1) Professional consultant or

2) Entrepreneur or3) Project Manager,

with: Lawyer Accountant Marketing

consultant Engineer

Source of information:

Gov. AgencyUniversityAssociation Internet Etc

The Components of a Feasibility Study

• Market Feasibility

• Technical Feasibility

• Financial Feasibility • Organizational Feasibility

• Product Feasibility

Assignment

Discuss the manufacturing plant that you are going to build !

Find out the detailed process (machining process) including machine types and its capacity!

Feasibility Study & Analysis

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