Post on 01-Apr-2018
transcript
Vol : 3
A LITTLE SOMETHING ABOUT US..Whiteline Industries is a family owned business that began its journey in 1995 as an importer of household plasticware and glassware in Sri Lanka. While also being the
exclusive distributor for ‘Sholay’ plasticware and “Hello Angel” and “Rely On” diapers. The company ran all its operations from the buzzing CBD of Sri Lanka – Pettah. The
primary focus was on the wholesale market of Sri Lanka which was the most feasible route, given the scarce resources available to the company at the time. The
company continued to build its network of wholesaler’s and its image as a reputable company providing high-quality imported plasticware to the Sri Lankan
retail market.
After 12 years of trading in this industry, having amassed a decent level of resources, a positive image among the local business network and industry
experience, we established ourselves as a manufacturer of plastic cleaning tools in April, 2007. The company had shifted its focus from being an importer to a
manufacturer. Initially production consisted of only one item, plastic brooms under the brand name ‘Feather’, functioning inside a small facility in Pettah. At a time
when the Sri Lankan household was pre-dominantly used to the coir broom which was being mass produced, we capitalized on the government’s decision to increase import levies on brooms and brushes by manufacturing locally at a superior quality relative to imports. We were able to supply our customers on demand as it steadily
grew over time, enabling us to extend our range by developing more molds.
Today, Feather plastic broom stands as the most popular choice among households (also known as ‘tile broom’ in the domestic market). Over the years, the Feather brand portfolio has grown from just one plastic broom to the range that exists
today consisting of more than 25 products. As at the end of 2014, the company began to distribute its products directly to the retail market, a major shift from its
existing wholesale distribution model.
Over these past nine years Feather has built a strong brand image for being the premier manufacturer and distributor of plastic brooms, brushes and other quality
household cleaning tools in Sri Lanka to meet each and every consumer’s need.
VISION
Feather, the choice at each household for itsdedication to Quality, Creativity,
Environmental Concern and Honesty.
MISSION STATEMENTEnd user receives maximum value for their
trust and investment in our brand.
Employee commitment is always recognized.
Ethical production process is maintained.
BROOMs
INDOOR BROOMS
Monara
Swan
ITEM CODE - FB - 329
COLOR -
PACKING - 24 PCS / 12 PCS 34 cm
19 cm
ITEM CODE - FB - 100
COLOR -
PACKING - 12 PCS
36 cm
17.5 cm
INDOOR BROOMS
Dove
King�sher
ITEM CODE - FB - 516
COLOR -
PACKING - 12 PCS 29.5 cm
19.5 cm
ITEM CODE - FB - 021
COLOR -
PACKING - 12 PCS / 24 PCS 41 cm
19 cm
INDOOR BROOMS
Hawk
Kiwi
ITEM CODE - FB - 033
COLOR -
PACKING - 12 PCS 33 cm
18 cm
ITEM CODE - FB - 048
COLOR -
PACKING - 12 PCS
29 cm
17 cm
outDoor BROOM
Idella
32.5 cm
ITEM CODE - FB - 600
COLOR -
PACKING - 12 PCS
120cm Metal Handle
Metal Handle
48”
ITEM CODE - MH - 120
COLOR -
120 cm
21.5 cm
BRUSHES
Toilet Brush ES
Tulip
Manel
ITEM CODE - BR - 250
COLOR -
PACKING - 50 PCS / 100PCS 39 cm
9.9
cm
ITEM CODE - BR - 251
COLOR -
PACKING - 50 PCS 39 cm
14 c
m
14 cm
9.9
cm
Toilet Brush ES
Sink Brush
Carnation
Poppy
ITEM CODE - BR - 140
COLOR -
PACKING - 50 PCS / 12 PCS
12.5 cm
5 cm
ITEM CODE - BR - 127
COLOR -
PACKING - 24 PCS
6 cm
5.2 cm
Scrubs
Araliya
Lotus
ITEM CODE - BR - 300
COLOR -
PACKING - 50 PCS / 12 PCS 17 cm
6 cm
ITEM CODE - BR - 205
COLOR -
PACKING - 60 PCS 15 cm
7.5 cm
Bottle Brush
Banister Brush
Angel
Jasmine
ITEM CODE - BR - 248
COLOR -
PACKING - 50 PCS 17.5 cm
11.5 cm
ITEM CODE - FBB - 231
COLOR -
PACKING - 70 PCS
34.5 cm
5.5 cm
Web
ITEM CODE - BR -185
COLOR -
PACKING - 24 PCS
25.5 cm
18.5 cm
ITEM CODE - MH 200T
COLOR - 200 cm
Telescopic Handle
2M Telescopic Handle
Cob Web Brush
DUSTPAN & BRUSHES
DUST PANS
Kandyan
Orchid
ITEM CODE - BR - 169
COLOR -
PACKING - 60 PCS / 12 PCS
ITEM CODE - BR 165
COLOR -
PACKING - 24 PCS
32.5 cm
23 cm
32.5 cm
23 cm
DUSTPANS
SHORT Metal Handle
Lily
ITEM CODE - BR 175
COLOR -
PACKING - 30 PCS 11.5 cm
60 cm
26.3 cm27 cm
ITEM CODE - MH - 60
COLOR -
60 cm
60cm Metal Handle
Floor Mops
COTTON MOPS
Pigeon - 350g
Ibis - 250g
ITEM CODE - FM - 160
COLOR -
PACKING - 50 PCS/12PCS
35 cm
12 cm
ITEM CODE - FM 170
COLOR -
PACKING - 50 PCS
32 cm
10 cm
Wipers
Wiper ( Squeegee)
Rose
ITEM CODE - FW - 718
COLOR -
PACKING - 50 PCS / 12 PCS
5 cm
44 cm
GLASS Wiper
Aster
ITEM CODE - FW - 290
COLOR -
PACKING - 100 PCS
29 cm11.5 cm
Scourers
Sponge ScourerS
Aspen
ITEM CODE - SC 602
COLOR - Standard
PACKING - 288 PCS
10 cm
7.4 cm
Abrasive Scourer
Maple
ITEM CODE - SC 601
COLOR - Standard
PACKING - 288 PCS
15.2 cm
10 cm
Sponge ScourerS
Sparkle - 3PCS
Sparkle
ITEM CODE - SC 603
COLOR - Standard
PACKING - 216 PCS
10 cm
7.5 cm
ITEM CODE - SC 604
COLOR - Standard
PACKING - 72 SETS
10 cm
7.5 cm
Steel Scourers
Scavenger
Scavenger - 3PCS
ITEM CODE - SC - 101
COLOR - Standard
PACKING - 504 PCS 8 cm
8 cm
ITEM CODE - SC - 301
COLOR - Standard
PACKING - 288 PCS
6.25
cm
6.25 cm
Sponge Scourer
Glitter
ITEM CODE - SC 622
COLOR - Standard
PACKING - 50 PCS
11 cm
8 cm
HOTPOTS
Hot PoTS
Casserole - 370ml Casserole - 700ml
Casserole - 1100ml Casserole - 1700ml
ITEM CODE - HP 500
COLOR -
PACKING - 48 PCS
16 cm
9 cm
ITEM CODE - HP 1000
COLOR -
PACKING - 36 PCS
19.3 cm
10.5 cm
ITEM CODE - HP 2000
COLOR -
PACKING - 24 PCS
22.2 cm
10.75 cm
ITEM CODE - HP 3000
COLOR -
PACKING - 50 PCS
25.8 cm
11.9 cm
Other Accessories
Shirt Hanger
Soap Case
Smart
Canary
37.5 cm
ITEM CODE - HG 586
COLOR -
PACKING - 12 PCS
Standard20.5 cm
ITEM CODE - SB 305
COLOR -
PACKING - 15 DOZ
5.2 cm
5.2 cm
Tea Strainers
Sift (S)
ITEM CODE - TS 001
COLOR -
PACKING - 08 PCS
17.3 cm
7.3 cm
Sift (M)
ITEM CODE - TS 002
COLOR -
PACKING - 08 PCS
18.0 cm
7.6 cm
Sift (L)
ITEM CODE - TS 003
COLOR -
PACKING - 08 PCS
21.0 cm
8.9 cm
Sift (XL)
ITEM CODE - TS 004
COLOR -
PACKING - 08 PCS
22.5 cm
9.8 cm
FC 101
FC 102
FC 103
FC 350
FC 352
FC 301
FC 351
FC 401
SEE COLOUR GUIDE ON THE FOLLOWING PAGE FOR THE RELEVANT COLOURS
MARBLE
FROST
SHELL
ROYAL
ALMOND TOMATO
ALMOND
ALMOND
ALMOND
SHELL
SHELL
SHELL
SHELL
TOMATO
ROYAL
FROST
FROST
FROST
MARBLE
MARBLE
21.5cm
21.5cm
20.9cm
19.5cm
18.8cm
12.5cm
10.9cm
11.3cm
Combs
Combs COLOR GUIDE
01 02
03
05 MARBLE02 Royal 04 FROST
04
05
06
01 SHELL 03 Almond 06 Tomato
Factory : No 89, Maguruwila Road, Gonanwala, Kelaniya,Sri Lanka