Great digital?

Feb 2010 | petterw@kenandi.com | www.twitter.com/petterw

http://www.linkedin.com/in/petterw

1996 (via @Karinskii)

Digital media is like cricket

• Huge playing field• Can be hard to understand• Huge audience• Take some time until we have the results

Digital media is like cricket

(via @greghenriques)

E-commerce: Amazon.co.uk

Communities: last.fm/user/petterww

9Campaigns: Get the glass

10Virtual worlds: Planet Claypso

New platforms: Farm Ville on Facebook

Open architectures: The Guardian API

Augmented reality: The Astonishing Tribe

Good digital hasn’t been made yet

(but there’s a lot of good stuff going on)

1. Engaging2. Innovative3. Wish I did that

Think of some examples that are:

Examples

Click on images to open webpages

Stefan the Swopper

Tackfilm

JK Wedding

DLKW Snowglobe

Scania Social Media Newsroom

Nike Running

Prosumer

Frenzied Waters

1. Task driven vs. Entertainment driven 2. Broadcasting vs. Participation3. Destination vs. Ubiquity4. High production value vs. Good enough5. Fun vs. Usable6. First mover advantage vs. Second mouse7. Virtual vs. Physical8. Platform vs. Integrated vs. Patch on

Opposite forces

Your criteria for judging digital?

What criteria matter do you?What KPIs are important? How should success be measured?What areas of digital media do you care about?

Answers on a postcard...

• Threshold• Controlling your brand• Participating in the dialog• Transparency• Craft• Layering• Integration• Effect & result

Concepts to discuss

Learning, creating, testing and sharing

Keep on trucking

petterw@kenandi.com | http://twitter.com/petterw