Directly emailing a customer feedback surveys on average will give you no more than a 1% response rate. With the methods outlined in this slideshare not only will your response rate increase but you will receive structured feedback and better survey feedback. Ensuring that your Saas company will understand your customer on a deeper level. You can find the accompanying blog post here: http://blog.listenloop.com/Customer-communication-survey:-Feedback-Surveys-in-Email-slidshare