Post on 30-Dec-2015
description
transcript
FEEVA CONFIDENTIAL
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FEEVA CONFIDENTIAL
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Feeva a Game Changer
Clients Buyers
% of Ad Spend Offline
% of Ad Spend On-line
XX%
XX%
XX%
XX%
XX%
XX%
XX%
XX%
TV, Print, OOH, Radio
Direct Response, Dir. Mail,Call to action
Foot traffic,in-store marketing
DR TV,Local Marketing
Display,Rich Media
CPA, Performance campaigns, Search, Email, BT, other targeting
CPA, Performance campaigns, Search, Email, BT, other targeting
Awareness Consideration Preference Action Layalty
FEEVA CONFIDENTIAL
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Unbalanced Spending
Users spend 29% of their time online, but only 8% of marketing dollars are spend online to reach them.
“In typical week, how many hour do you spend doing each of following?” Watching
TVInternet time
(Includingpersonal and
work)Newspapers
Magazines
Radio
32% 37
%8%29%
8%20%
6%7%
9%19%
ALLOCATION GAP
Percent of ad spending on eachmedia type in 2007
Percent of total media timeindividuals spend with eachmedia type in a typical week
Base: US adultsSource: North American Technographics Benchmark Survey, 2007*Consumer media time does not include time spent using a cell phone, watching DVDs, or playing video games42463 Source: Forrester
Research, Inc
Why?......because major brand marketers rely on demographic data to buy every other medium, something that has not been solved for online audiences.
FEEVA CONFIDENTIAL
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Intermediaries control bulk of display
inventory and generate ~30% of revenue
AverageCPM
$12-18
~$1
Internet ad spend
Share ofimpressions
$ share ofdisplay market
Other*Display /richmedia
Seach
Non-premium
Non-premium
Premium/Direct sales
FEEVA CONFIDENTIAL
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Feeva derives segmentation from at zip +4Financi
alAge &
EthnicityRelations
hip/Kids
Ownership
Household Income
UNDER $10,000$10,000-$14,999
$15,000-$19,999
$20,000-$24,999
$25,000-$29,999
$30,000-$34,999
$35,000-$39,999
$40,000-$44,999
$45,000-$49,999
$50,000-$54,999
$55,000-$59,999
$60,000-$64,999
$65,000-$74,999
$75,000-$99,999
$100,000-$149,999
$150,000-$174,999
$175,000-$199,999
$200,000-$249,999
$250,000+
Net Worth<$100K $100K-$249K<$250K $250K-$999K<$500K $500K-$1MM $1-2MM $2MM+
Age Range18-2318-2924-2924-3530-3536-4536-5546-5546-6556-6566+66-7576+
EthnicityAFRICAN AMERICANARABASIANNON-ORIENTALFRENCHGERMANHISPANICITALIANJEWISHMISCNORTHERN EUROPEANPOLYNESIANSCOTTISH/IRISHSOUTHERN EUROPEAN
Marital StatusMarriedMarried/SingleMarried/Single ParentsSingleSingle ParentSingle/MarriedSingle/Married Parents
KidsKids; Age MixNo KidsSchool-age KidsToddlers/Preschool
UrbanicityCity & SurroundsDowntown MetroRuralSuburbs & Towns
Home OwnershipOwnerOwner/RenterRenterRenter/Owner
Coming soon:
Lifestyle, Health
and others
FEEVA CONFIDENTIAL
Geo-demography: Accuracy and ReliabilityGeo-
Segments: 500,000
1,0001City Postal code + 4
codePostal code
City-XYZ
10001
10002
10001-10001
10001-1002
10002-1001
10002-1002
FEEVA CONFIDENTIAL
Feeva derives demography
Apple Pie Age: 46- 65 / MarriedOwn Home / School Age KidsUpper Middle IncomeNet Worth - <$500K
Summit EstatesAge: 36- 55 / MarriedOwn Home / School Age KidsWealthyNet Worth - $2MM +
Raising’ GrandKidsAge: 66+ / Married / SingleOwn Home / School Age KidsUpper Middle IncomeNet Worth - <$500K
Savvy SinglesAge: 30-45Rent /Own Home / No KidsUpper Middle IncomeNet Worth - <$250K
from accurate geography
FEEVA CONFIDENTIAL
Specific Geographic and Demographic Data:
The Problems we Solve
Leading Insurance Company“We have over 75 offerings geared towards various, life-stages and income brackets. To date, no effective technology has allowed us to migrate from our traditional (off-line) marketing campaigns to the on-line world.”
Major Grocery Chain“We draw most of our customers from a 2-2.5 mile radius from a store.. The ability to effectively target just those locations would greatly enhance our online marketing activities”
Top Ad Agency“ As the world moves digital… better, more accurate real-time data will always drive better campaigns.”
Yellow Pages Publisher“ The internet today is still very immature as it relates to local advertising, solid geographic targeting data, would be a game-changer for us (online).”
Major High-End Appliance Manufacture“We target the top 5% of the wealthiest Zips Codes, we simply cannot use online advertising (display), because the target accuracy does not exist”