Born out of

Work with some

years older in !"#!$%!&'!

CLIENTS

and some

!"#!$"

Communicationsto create stunning and effective

years older in !"#!$%!&'!

We are a !"##$%&'()*& advertising agency and we offer a

years older in !"#!$%!&'!

How can my business use social media? OR How can we use it better?

How can we effectively manage our social media presence?

WIIFM (What’s In It For Me?)

years older in !"#!$%!&'!

noun

The use of mobile and web-based technologies to turn communication into interactive dialogue through the use of user-generated-content (UGC).

Business communication is no longer

Communica)on  is  a  two-­‐way  street.  

is a two-way street.

We  don’t  have  a  choice  on  whether  we  DO  social  media,  

!"#!$%!&'! It’s a fundamental shift in the way we communicate.

“We don’t have a choice on whether we DO social media, the question is how well we do it”

- Erik Qualman

of people

social mediapeer recommendations such as

Only 14% of people trust standard advertising.

a successful brand in today’s marketplaceBUILDING

Company Page

Company Group

Fan Page

Insights

Insights

Twitter

What’s in a tweet?

Giving  a  #socialmedia  presenta)on  today    to  @feicanada  in  #ldnont  

Advertising

Google Adwords

Facebook Advertising LinkedIn Advertising

vs.

INACTIVE JOINER CRITIC

SPECTATOR COLLECTOR CREATOR

Social Technographics (By: Forrester Research)

5. Experiment Try something new Ask for feedback

Be honest and transparent

Traditional thinking is being replaced by

and !"#$%&'# ideas.

Helpful Resources

linkad.com

Blogs: Hubspot, Mashable

Tools: Hootsuite, Tweetdeck, Social Mention

Online Advertising: Google Adwords, Facebook Advertising, LinkedIn Advertising

@LinkAdvertising

Facebook.com/LinkAdvertising

linkedin.com/company/link-advertising

Presentation: Linkad.com/FEIPresentation.pdf