Building Online CredFemgineer Forum#femgineerforum

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Sponsored by: WalmartLabsDecember 5, 2013

Poornima Vijayashankerpoornima@femgineer.com

@poornima

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Celebrating 1 year of Femgineer Forums!

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Special thanks!Sponsors

Volunteers

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Format

• Brief talk on strategies to help you level-up• Breakout session to practice strategies• Presentations to get feedback

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My story.

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Recap from Building Street Cred

1. With simple metrics e.g McDonald’s 1B served

2. By association e.g celebrity endorsement

3. Win-win solutions e.g. both sides benefit

4. Through the wisdom of others5. By staying relevant

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Agenda

• Why do you need to build credibility?• What do you need to do to build credibility?• How do you do it?• Breakout session

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Why do you need to build credibility online?

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Reasons for Building Online Cred

1. More people are being “discovered” online2. Informal background checks

3. Digital footprint tells a story

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Especially Important If...

• You are in an entry-level position• You are a freelancer or consultant• Trying to build up a network!

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Management vs. Technical Leadership?

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Doesn’t matter!

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Here’s why...

• Comfortable owning your presence• Adding to company’s credibility & attract talent

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We’re not going to focus on:

Personal branding.

Building an audience.

Being an expert.

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Building your presence.

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Storytelling.

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Your digital story makes a difference.

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Opportunities!

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What do you want to tell?

• Past, present & future.• Past: what have you done. • Present: what are you currently doing.• Future: what do you want to next!

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The future is based on your aspirations!

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Be clear about you do want &

what you don’t want!

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“This is a lot of work.”

Excuses

“I don’t like talking about myself.”

“I don’t know where to begin...”

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“How do I find my voice?”

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Start by sharing what is important to you!

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Easy Steps

Step 1: Every quarter review the following:• What projects have I completed? (At work or on the side.)

• What did I learn? (New skills both hard & soft.)

• What were my specific contributions & their results?

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Easy Steps

Step 2: Pick your platform• One you are comfortable with.

• Don’t bother with more than 2 or 3. (Find ways to connect.)

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Easy Steps

Step 3: Connect with others!• Levo League

• SkillCrush• Women 2.0• Femgineer

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Still skeptical?

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17 year-old Maitreyee Joshi

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Review

• Why do you need to build credibility?• What do you need to do to build credibility?• How do you do it?• Breakout session

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Next Forum!ModCloth in San Francisco

January 26, 2014Visit meetup.com/femgineers

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Want to host a forum at your company?

Contact: justin@femgineer.com

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Lean Product Development CourseVisit femgineer.com/learn

Scholarship deadline December 6, 2013Application deadline January 19, 2014

MentoringVisit femgineer.com/mentoring

2 spots currently available

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Q&A

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Breakout Session!

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KEY OBJECTIVE(S) AGENDA

DELIVERABLE

BREAK OUT SESSION

Get comfortable identifying projects for you to use to build an online presence.

30 minutes Get into groups of ~5 people.1. Introduce yourself to the group.2. Go through handout3. Group exercise4. Individual exercise5. Present & receive feedback

Short presentation

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