MARKETTING MANAGEMENT MID TERM ANU

ARORA MHS1007003

Fiat is an italian automobile manufacturer,engine manufacturer ,financial and industrial group based in turin,italy

It was founded in 1899 by giovani agnelli

It is the ninth largest carmaker in the world and italy’s largest.

Fiat is an automotive-focused industrial Group and designs and manufactures automobiles, trucks, wheel loaders, excavators, telehandlers, tractors and combine harvesters.

Fiat is an acronym for Fabrica Italiana Automobili torino

Fiat is the largest vehicle manufacturer in Italy, with a range of cars starting from small Fiat city cars to sports cars made by Ferrari, and vans and trucks ranging from the Ducato to Iveco commercial trucks.

Besides Fiat Group Automobiles S.p.A, the Fiat Group automotive companies include Ferrari S.p.A., Iveco S.p.A. and Maserati S.p.A.

The Fiat Group Automobiles S.p.A. companies include: Abarth & C. S.p.A., Alfa Romeo Automobiles S.p.A., Fiat Automobiles S.p.A., Fiat Professional and Lancia Automobiles S.p.A..

VARIOUS BRANDS OF FIAT GROUP:

Practical,versatile,responsive.the vrand has a tradition of producing models that offer practical and affordable technological solution and an unmistakable italian design

BRANDS

Agricultural and industrial equipment

Sportiness,technology,comfort and elegance all come together to create the distinctive personality style that characterize alfa romeo,an historic italian marque

BRANDS

Trucks and commercial vehicles

Its models have an elegance which adapts to everyday life and personifies an unmistakable italian design

BRANDS

Ferrari The road cars

produced by the maranello-based company are by definition of the most prestigious example of italian craftmenship and technology.

BRANDS

Components and production system

The modern interpretation of all its tradional products:such as the grand punto

BRANDS

A marque producing captivating and technology advanced saloons derived from the world of competitive racing.

SELECTED PRODUCT OF FIAT GROUP :

FIAT AUTOMOBILES

FIAT AUTOMOBILES

Revenue:€50.10 billion(2009)

DISTRIBUTION NETWORK :

BRAND VALUES :

BRAND VALUES :

BRAND VALUES :

VISION:

VISION

TARGETS

NEW DRIVERS

NEW WOMEN

NEW FAMILIES

NEW OLDIES

GLOBAL LOCATIONS OF FIAT GROUP AUTOMOBILE PRODUCTION SITES

COMPETITORS OF FIAT AND THEIR MARKET SHARE IN VARIOUS COUNTRIES :

UNITED STATES

EUROPE

INDIA AND CHINA

GERMANY

COMPANY MARKET SHARE

VOLKSWAGEN 19.9%

MERCEDES BENZ 10.6%

BMW AND MINI 9.2%

OPEL 8.4%

AUDI 8.1%

FORD 7.0%

SKODA 3.9%

TOYOTA

A Japanese multinational corporation headquartered in Toyota, Aichi, Japan

The company was founded by Kiichiro Toyoda in 1937

Toyota Motor Corporation group companies are Toyota (including the Scion brand), Lexus, Daihatsu and Hino Motors,[7] along with several "non-automotive" companies

REVENUE : ¥18.9 trillion (FY2010)

OPERATING INCOME : ¥147.5 billion (FY2010)

PROFIT : ¥209.4 billion (FY2010)

MARKETTING

Toyota's marketing efforts have focused on emphasizing the positive experiences of ownership and vehicle quality.

The ownership experience has been targeted in slogans such as "Oh, what a feeling!" (1978–1985, in the US), "Who could ask for anything more" (1986–1989), "I love what you do for me, Toyota!" (1990–1997), "Everyday" (1997–2000)", "Get the feeling!" (2001–2004), and "Moving Forward" (2004–present).

TOYOTA SALES BY REGION

TOYOTA PHILOSOPHY

Toyota's management philosophy has evolved from the company's origins and has been reflected in the terms "Lean Manufacturing" and Just In Time Production, which it was instrumental in developing.Toyota's managerial values and business methods are known collectively as the Toyota Way.

In April 2001 the Toyota Motor Corporation adopted the "Toyota Way 2001," an expression of values and conduct guidelines that all Toyota employees should embrace. Under the two headings of Respect for People and Continuous Improvement

Toyota summarizes its values and conduct guidelines with the following five principles:[

Challenge Kaizen (improvement) Genchi Genbutsu (go and see) Respect Teamwork

BRANDS OF TOYOTA :

LEXUS

SCION

GENERAL MOTORS

An American automaker with its headquarters in Detroit, Michigan.

Founded by Willian C Durant in 1908

Revenue : US$ 98.7 billion (Q1-Q3 2010)

Net income : US$ 4.2 billion (Q1-Q3 2010)

Employees : 209,000 (2010

General Motors produces cars and trucks in 31 countries, and sells and services these vehicles through the following divisions: Buick, Cadillac, Chevrolet, GMC, Opel, Vauxhall, and Holden.

GM's OnStar subsidiary provides vehicle safety, security and information services.

In 2009, General Motors sold 6.5 million cars and trucks globally.

General Motor's biggest success has been in the People's Republic of China, where its sales rose 66.9 percent in 2009, selling 1,830,000 vehicles and accounting for 13.4 percent of the market.

FALLING REVENUE??

Biggest factor for GM’s loss is that demand has fallen off a cliff.

Revenues fell by nearly half versus the year-ago quarter. GM’s worldwide production fell by more than 900,000 cars and trucks, or about 40 percent, to only about 1.3 million.

VOLKSWAGEN

A German automobile manufacturing group.

As of 2008, Volkswagen was ranked as the world’s third largest motor vehicle manufacturer.

The company is headquartered in Wolfsburg, Lower Saxony, Germany.

Volkswagen is the original marque within the Volkswagen Group, which includes the car marques Audi, Bentley Motors, Bugatti Automobiles, Automobili Lamborghini, SEAT, Škoda Auto and heavy goods vehicle manufacturer Scania

REVENUE : €105.2 billion (2009)

OPERATING INCOME : €1.855 billion (2009)

PROFITS : €960 million (2009)

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