Field Report

By: Katherine Collins, Rebecca Deitsch, Austin Gregorzek, Tatania Salazar

The Phillips Center for the Performing Arts

Organization

Mission “To provide world-class and up-and-coming artists to Gainesville

and the surrounding communities, and to provide, promote and nurture this creative avenue of life to those who support its mission.”

Problems Slow economy Arts organizations historically have trouble making a profit

Opportunities Donor pool is growing Satisfied affiliates keep returning each season

                             

Audiences

Affiliates $100 - $7,500 to the center

Local business owners willing to sponsor

Determined by people who become sponsors / affiliates Prioritized by size of donation

Agree Most likely public to donate are the ones who donated before People who attend performances are most likely to become first-

time donors

Robbie’s Background

Lived in NY for 10 yrs working for Columbia Artist Management Incorporated

Fell into PR Worked with UFPA director previously at CAMI

Experiences

PR Department

Michael Blachly – Director UFPA

Cindy Wall – Director of Development

Ann Chronic – Information Specialist

PR Department contd.

Roles are appropriate

Without donations the center could not exists

Some are geared toward programming and others are geared toward bringing in donations

Objectives

To increase money from donors & corporate sponsors

Stewardship Special treatment of donors Better seat position Making them feel like part of a club

Staying organized to minimize mistakes

Doing what is asked for

Objectives

Objectives and goals setters University of Florida Performing Arts Director -

Michael Blachly Director of Development - Cindy Wall Development Coordinator – Robbie Stevens

Goals and Objectives are reasonable Achievable Targeted to the correct people

Programming

Affiliate recruitment

Maintaining positive relationships w/ current affiliates

Getting sponsorships for performances

Programming contd.

Publication toolsAffiliate Newsletter – On StageFliers & BrochuresE-mails, letters, phone callsFace-to-face communication

Crisis Management

Poor sound quality, attendees could not hear performance Temporarily adjusted volume settings Management and road crew worked together to permanently fix

the problem

Crisis is solved according to the problem Do not follow a written plan Comp tickets for future performances

Effective response Problem was solved

Evaluation

Affiliates in constant communication with Robbie Affiliates vocal about their satisfaction Affiliates make suggestions

communication products by measuring response rate Affiliate donations increased by 58%

Department shows its value by brining in money

Proactive Robbie approaches affiliates rather than waiting to be approached

Additional Comment

Robbie really enjoys getting to know the affiliates and thinks they are nice people.