Effect of Multimedia Design Principles on

Situational Interest of Adult Learners

Tonia A. DousayJanuary 25, 2013

2

Cognitive Theory of Multimedia Learning

words

pictures

ears

eyes

prior knowledg

e

sounds verbal model

images pictorial model

Multimedia Presentation

Sensory Memory Working

Memory

Long-Term Memory

integrating

med

ia s

ele

cti

on

med

ia o

rgan

izati

on

3

Multimedia Design Principles

Principle Descriptionmultimedia text combined with content-related

images

modality narration is used instead of written text in animations

redundancy do not duplicate spoken words or narration

segmenting break down lessons into smaller parts

Multimedia Design Treatments

4

Screen Title Animation-Narration-Text

Animation

Summary Text

5

Situational Interest

Enjoyable

TriggeredMeaning

fulMaintain

ed

6

Analysis of Variance

Source SS df MS F p partial η2

Between 6.352 2 3.176 4.269 .017 .079

Within 73.646 99 .744      

Total 79.998 101        

What are the effects of the modality and redundancy design principles on Situational Interest-triggered?

7

Analysis of Variance

Source SS df MS F p partial η2

Between 5.623 2 2.811 5.145 .007 .094

Within 54.096 99 .546      

Total 59.719 101        

What are the effects of the modality and redundancy design principles on Situational Interest-maintained?

8

Analysis of Variance

Source SS df MS F p partial η2

Between .008 2 .004 .003 .997 .000

Within 135.012 99 1.364      

Total 135.020 101        

What are the effects of media designed to affect situational interest on learner achievement?

9

SIS-M Results by Group

narration text narration-text0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

3.147

3.732 3.6283.433.815

3.973

TriggeredMaintained

Design Treatment

Sit

uati

on

al In

tere

st

10

ImplicationsO Repetition studiesO Relationship between combining

principlesO Influence of segmentingO Variance of pretest format