Marketing Plan for SyncSpeakers

Executive Summary

There are lots of ways to use your phone to fill a room with sound, from using wireless speakers to throwing your phone in a bowl. But every once in a while we all find ourselves in a situation where none of those options are at our fingertips.

Sync Speakers aims to sync streamed music across any number of mobile devices to create a "giant, distributed speaker that surrounds the users."

The app aims to distribute itself across :

Distribution

App Structure

The app works simply enough. One person in a group gets to be the "host," and when she starts a listening session the app provides a four-digit code. Anyone who wants to add their phone or tablet to the mix just can type that code into their own app, and the host's phone will emit a high-frequency sound that syncs the music being played. There's no Bluetooth involved, and the devices don't have to be on the same network — they all just have enough of a connection to stream the music.

The app will aim to target the Gen Y audience. The college students and the party goers need to be targeted.

Target Customers

Competitors

While the company is certainly aims to push to the "dance party with your friends" angle, it's easy to see that the app's value might truly materialize from the proprietary technology that makes it all work. The app can also be used for teleconferencing.

Opportunities

The bigger corporations can easily higher better engineers to make the app more easily accessible and with better User Interface if our application initially show a considerable growth.

Threats

Strategy

In this version we will have advertisements at the start of each Party. Also the party can be hosted by only one person who controls everything in the free version of the application.

Free Version

In this version there would be no advertisements anywhere in the application and also there can be multiple hosts/admins who can also control everything in the application.

Paid Version

Promotion of the application would be done in colleges which are nearer to residential areas during the festival season as they aren't allowed to cause loud noises. Party attending people would be asked to bring headphones and party using our application with each user listening to music in sync with our application. With this we can target the right audience at the right place without any money .

Promotion

Positioning

Both the apps will target the same set of customers.

Both will perform essentially the same function.

Point of Parity with AmpMe

AmpMe requires Internet connection to operate. SyncSpeaker wont require it. there no data charges will be used. There it will make it the cheaper of the two applications for the consumers to use.

We will tie up with youtube to provide offline audio features to sync.

Points of difference

with AmpMe

This presentation was created by Tanmay Bhatia, Maharaja Surajmal Institute of Technology, New Delhi under the guidance of Prof. Sameer Mathur, IIM Lucknow.

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