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Turn Marketing Communications Into Marketing Conversations

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How can…

Marketers and brand managers•Reach people more effectively• Leverage business intelligence for greater results• Increase retention and loyalty

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How can…

Marketing firms and creative agencies•Raise the bar on campaign ROI•New possibilities for strategy and creative executions•Reach more customers in more channels

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How can…

Print providers•Drive more high-revenue pages•Differentiated services and new revenue streams•Streamline workflow and increase productivity

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Every Communication Is a Marketing Communication

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— Traditional Channels(Passive)

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Every Communication Is a Marketing Communication

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— New Media Channels(Interactive)

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Message and Media Overload

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• Mediaeverywhere

• Always on

• Rich content

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Turn Communications Into Conversations…Easy as XMPie

• One platform – data, creative, production, measurement in one solution

• One set of business rules – drives all media messages

• Industry-standard Adobe Platform –

limitless creativity and flexibility

• Automated Tracking & Reporting –

increased results & ROI

• Bi-directional technology – Ongoing Conversational Communications

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Reach.

Print Email

Response URL Survey Page

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Reach. Relevancy.

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Reach. Relevancy. Results.

• A real-time snapshot of critical campaign metrics

• Review, refine and report

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Lion Communication Campaign Summary

• Integrated, cross media campaign

• Relevant, personalized content with promotions

• Multi-level RURL • Confirmation and Thank

You customer “conversation”

• Refer a Friend program• Customer satisfaction

survey• Complete campaign

tracking and analysis

PrintEmail Web-driven automation

Response URL Order Confirmation

Refer A Friend

Customer Survey

Campaign Tracking

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XMPie — One-to-One in One

Web, Emailand Mobile

Variable Data Print

PersonalizedWeb-to-Print

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Unlock the Creativity

Graphic-rich Charts Image Personalization

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One-to-One Communications Continuum

Image Intensive Communications

• Advanced databases

• Rich VI content

• Personalized images and illustrations

Variable Direct Mail

• Relevant copy and graphics

Web-driven Personalized Print and Email

• Simple to complex content

• Integrated order to invoice workflow

• User editable interface

Integrated Campaigns with Tracking, Analysis and Refinement

• Rich VI Content

• Print, Email, RURL/PURL pages, mobile messaging

• Refer-a-Friend

• Interactive Surveys

• Variable content from existing web platforms

• Real-time tracking and analysis

Relevance, Interactivity, Response

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Current State … Multiple tools, multiple workflows, …

CustomerData

Variable Data Print Workflow

VDPPersonalization

Engine

Adding Personalized WebConvert

andtransfer

Data forWeb

Push PURL back to Customer Data

WebWebDesignDesign

WebPersonalization

Engine

Push “replies” back to Web Data

E-MailtE-MailtDesignDesign

PrintPrintDesignDesignPrintPrint

DesignDesign

E-MailPersonalization

Engine

Adding Personalized e-Mail

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Desired State…XMPie PersonalEffect™

uProduceuProduceServerServerInDesignInDesign

XLIMXLIMWebsitesWebsitesCustomer

Database

OutputOutput

Print

Email

Mobile

Web

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Elixia : A Strong Case for Cross-Media

• Company: Wittusen and Jenson– Large digital printer in Oslo, Norway– XMPie PersonalEffect since 2007– iGen4 and Gen3

• Client: Elixia– Fitness-Center chain, in Norway– 30 different locations– 85,000 members

• Challenge: – Improve on poor previous campaign performance

• Only 39 new members from past

programs– Maintain customers– Increase membership

• Strategy: – Refer a Friend program to encourage

membership – “Get a good friend to become a healthy friend”

“ Get a good friend to become a healthy friend.”

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Interactive Phase

27.5%

Refer a Friend

Outbound Phase

• Outbound Phase (campaign initiation)– Personalized direct mail– Response URL– Personalized imaging

• Interactive Phase (Response URL) – Update member personal data– Refer-a-Friend – Tracking of friends who responded to

campaign• Offer

– 2 months free membership for new

member recruitment

Elixia: Campaign Methodology

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Touch point A – Personalized Printed Postcard (Outbound) - Female / 35-40

Direct Mail Postcard personalized by gender and age with uImage effect on name

Touch point B: follow-up email ( outbound)

Touch point C: RURL (Interactive) Touch point D: Refer-a-

Friend

Refer –a-friend and get 2 months free membership

Elixia: Cross-Media Campaign Components - Female

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Touch point A – Personalized Printed Postcard (Outbound) – Male / 30-35

Direct Mail Postcard personalized by gender and age with uImage effect on name

Touch point B: follow-up email ( outbound)

Touch point C: RURL (Interactive) Touch point D: Refer-a-

Friend

Refer –a-friend and get 2 months free membership

Elixia: Cross-Media Campaign Components - Male

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Elixia : A Real Strong Case for Cross-Media

• Results: – 2,500 new members were recruited – Euro1.5 M additional annual

revenue– Expansion of Elixia progams– 30% increase in iGen4 and iGen3

volumes– New XMPie-driven clients for W&J– International reputation for cross-

media

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XMPie Resources and Services — A Fast Start Program for Success

Marketplace Online Library

Easy To Use Cross-media Campaign Templates

Professional Services and Specialized Training Program

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What Will Your XMPie Success Story Sound Like?

• The brand manager who got better at building valuable customer relationships

• The marketing services firm that differentiated itself with creative cross-media campaigns that drove greater results

• The printer who moved his customers up the value chain and built a new business revenue stream

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XMPie is the tool that can• Drive greater ROI• Increase brand loyalty• Leverage your data and

business intelligence• Create new revenue streams• Differentiate your services

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— Into Marketing Conversations

Turn Your Marketing Communications

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Thank You