Final..brand choice

Post on 27-May-2015

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A presentation on A survey of Consumer Brand Choice

transcript

Welcome to our Presentation

Brand Choice

Consumer

Nafiz Imtiaj Fahim

Moin Sarker

Mahfuja Ferdous Munni

Mahir Ameer

Title PRESENTED BY

Nafiz Imtiaj Fahim

Notebook

Dell HP

Lenovo

Asus

Fujits

u

Samsu

ngAcer

AppleSo

nyRaze

r

Tosh

iba

Others0%

5%

10%

15%

20%

25%

18%

21%

3%

13%

2%

6%

23%

2%3%

2%

6%

1%

Items Percentage

Dell 18%

HP 21%

Lenovo 3%

Asus 13%

Fujitsu 2%

Samsung 6%

Acer 23%

Apple 2%

Sony 3%

Razer 2%

Toshiba 6%

Others 1%

Mobile Network Operators

32%

18%

27%

11%

3%7% 2%

GrameenphoneBanglalinkAirtelRobiCitycellTeletalkOthers

Items Percentage

Grameenphone 32%

Banglalink 18%

Airtel 27%

Robi 11%

Citycell 3%

Teletalk 7%

Others 2%

Wimax ISP

Qubee Banglalion Ollo0%

10%

20%

30%

40%

50%

60%Qubee; 57%

Banglalion; 35%

Ollo; 8%

Items Percentage

Qubee 57%

Banglalion 35%

Ollo 8%

Sites Preference

Facebook 70%

Twitter 6%

LinkedIn 14%

Flickr 3%

MySpace 1%

Orkut 0%

Hi5 0%

Google+ 4%

Others 2%

Facebook70%

Twitter6%

LinkedIn14%

Flickr3%

MySpace1%

Google+4%

Others2%

Social Networking

Prothom-A

lo

Kaler-K

ontho

Jugantor

Ittefaq

Janak

antha

Inquilab

Manob-Ja

min

Jai Ja

i Din

53%

2%7% 8%

4% 3% 2% 1%

Papers Percentage

Prothom-Alo 53%

Kaler-Kontho 2%

Jugantor 7%

Ittefaq 8%

Janakantha 4%

Inquilab 3%

Manob-Jamin 2%

Jai Jai Din 1%

Others 20%

Bangla Newspapers

Papers Percentage

The Daily Star 48%

New Age 12%

Daily Sun 4%

The Financial Express 13%

The Independent 9%

The Bangladesh Observer 3%

Others 11%

The D

aily S

tar

New Age

Daily S

un

The F

inancia

l Exp

ress

The I

ndepen

dent

The B

angla

desh O

bserve

r

Others0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

English Newspapers

Body Soap

Lux Dove Meril Lifeboy Dettol Savlon Cosco Others0%

10%

20%

30%

40%

50%

60%

70%

Body Soap(m/ f)

femalemale

Items Percentage

Lux 66%

Dove 11%

Meril 2%

Lifeboy 2%

Dettol 6%

Savlon 2%

Cosco 7%

Others 4%

Toothpaste

Colgate26%

Close-up37%

Sensodyne3%

Pepsodent22%

Others12%

Items Percentage

Colgate 26%

Close-up 37%

Sensodyne 3%

Pepsodent 22%

Others 12%

Noodles

Maggi

Cocola

Mr.Noodles

Fu-W

ang

Others0%

10%

20%

30%

40%

50%

60%

70%Items Percentage

Maggi 63%

Cocola 19%

Mr.Noodles 6%

Fu-Wang 4%

Others 8%

Soft Drinks

Coca-Cola

Pepsi

7upSp

rite

Mojo

Clemon

Fanta

Mountain Dew

Others

31%

26%

17%

2%

5%

1% 1%

6%

11%

Items Percentage

Coca-Cola 31%

Pepsi 26%

7up 17%

Sprite 2%

Mojo 5%

Clemon 1%

Fanta 1%

Mountain Dew 6%

Others 11%

Fast Food Restaurants Chains

KFC15%

BFC20%

Nando's

7%Boomers

13%

Amer-ican

Burger10%

Pizza Hut13%

Helvetia9%

A& W14%

Fast Food RestaurantsItems Percentage

KFC 13%

BFC 17%

Nando's 6%

Boomers 11%

American Burger 9%

Pizza Hut 11%

Helvetia 8%

A& W 12%

Al Baik 6%

Others 7%

Movie Theater

Items Percentage

Star Cineplex 72%

Balaka 13%

Modhumita 3%

Others 12%

Conclusion

Survey of all the 12 kinds of products has ended.

Recommendation to the companies.

Question & Answer

Thank You