WelcomeWhat we will cover today• Challenges of managing multilingual

content in the digital age by Lionbridge• Digital transformation in the financial

services industry by Econsultancy• Open Q&A session • Tea and coffee

Challenges

LocalisationHow do you increase the level of engagement of localised content?

TechnologyHow do you integrate new, different and legacy systems?

Digital transformationHow do you integrate marketing and communication platforms effectively?

Staying regulatedHow do you ensure regulations and quality standards are compliant?

Buying PatternsLanguage has a fundamental impact on buying patterns in global markets.

72%

...customers spend most or all of their time on websites in their own language.

72%

...customers say they would rather buy a product that's offered in their own language.

…they say that information in their own language is more important than the price.

56%

Source: Common Sense Advisory

Top 5 Reasons for Global Content Failure

Siloed decision Makers and Resources

No global framework

to support consistent action

No global control for translated brand

material

No visibility over globalcommunity

dialogue

No cost control over TOTAL global

content

The Benefits of Automation

Enables faster deployment of global campaigns and content

Leads to quicker global engagement and conversion

Helps increase global growth and revenue

Eliminates manual transfer of content for translation

How to go from this…

To this

Creative Agencies

Content Owners

Tablets

Intranets

Websites

Chat

Applications

Mobile

Email

Servers

Translations Stack

PIM

CMS

Database

LSP

FTEs

Partners

Marketing Technology Landscape 2016

• 3,500+ marketing technologies

• 87% growth over last year

• Many of our clients have multiple platforms in their marketing technology stacks

Reference: chiefmartec.com

Web Content Management Market

• Split into two segments:– “business as usual”– “business transformed”

• WCM are a mission-critical component to:– ensuring the effectiveness of

ambitious digital business strategies

– the success of the following customer-centric, paradigm-shifting perspectives• conceptual• communicational• architectural

Do more with less by breaking up Global Digital Marketing Services

RecouplingDecoupling

Integrated Reporting and Automation

• Need to integrate data and reporting into different marketing channels

• Time to market:– Automation of commentary– Simultaneous launch into

different across regions and languages

• Challenge of regulated content (ie. PRIIPs)

Key takeaways

You are not alone: everyone is facing the same challenges

Look at other industries

Ensure localised content is part of your digital marketing and technology strategy

Consider outsourcing production processes to specialist vendors

Thank you