Post on 30-Nov-2014
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Brad Geddes
Founder, Certified Knowledge
Founder, AdAlysis
Author, Advanced Google AdWords
@bgTheory
Finding New Ad Inspiration SMX Advanced
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Where Do You Find New Ad Ideas?
Brainstorm
Examine competitors ads
Read blog posts for ideas
Or… Use Content Already Written About Your Company
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Using Your Customer’s Words
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For Slight Ad Tweaks Our Customers use ‘Rush’ more than ‘Fast’ Shipping
Ad CTR Conv Rate CPI
Fast Shipping 4.96% 4.22% 0.209%
Rush Shipping 5.13% 4.32% 0.225%
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Rush Shipping Vs Fast Shipping
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Testimonials
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Information vs Become Note: In some instances, might want to ask writer for permission
Ad CTR Conv Rate CPI
Complete… 2.24% 8.23% 0.184%
Become… 1.96% 8.19% 0.160%
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Customer Support Inquiries
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Social Mentions
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Forums, Blog Comments, etc.. Capture Data from Where People Are Discussing You
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Don’t Forget Search Query Data
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Get Your Data Into a Spreadsheet, Doc, or Database
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Do a Keyword Density Analysis for Customer Words Note: This can be used for discovering new keywords
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Tag Clouds Can Also Be Helpful
Finding New Ad Inspiration
Quick Notes on Ad Testing
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Minimum Viable Data
Data after 97 impressions
Ad Impressions Clicks CTR Z-Score Confidence
Control 40 1 2.5% N/A
Ad 2 33 5 15.15% 1.88 97.03%
Ad 3 24 0 0% -1.01 15.57%
Data after 3163 impressions
Ad Impressions Clicks CTR Z-Score Confidence
Control 1023 23 2.25 N/A
Ad 2 993 29 2.92% 0.95 82.9%
Ad 3 1147 56 4.88% 3.35 99.96%
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Always Use Rotate for Testing
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What You Expect To See
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If Optimize for Conversions is On – Which Ad Should Show the Most?
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Examples Weren’t Easy To Find: But There Were Many More Examples Than I Expected to Find
adAlysis Beta: Powerful Ad Testing Made Easy
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Visit adAlysis.com for Beta Access