Finding Your Mustache: How To Standout In a Clean Shaven Marketing World

Post on 06-May-2015

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Performed for the Saskatoon Chapter of the IABC and in Calgary for the Business Development Bank of Canada's client reception.

transcript

Finding your

mustache

by jeph maystruck

let’s start a business

we don’t need to go to a bank for

financing

we don’t need an expensive credit card terminal

you don’t need to

hire people

you don’t need a building or pay for an entire

office

now lets

celebrate!

we don’t need a taxi

we don’t need to

stay at a hotel

we don’t have to go to a

restaurant

our world has

changed

“research by Goleman and The Hay Group found that within

organizations, the most effective leaders were funny. these leaders had their employees laughing three times more often than their counterparts.”

-dan pink,a whole new mind

what happened?

we’re getting

smarter

the flynn effect

what happened to the

media?

do you believe everything see on

tv?

what is the most powerful form of

marketing?

word of mouth is still the most powerful form of

marketing.

it’s just easier now.

what’s your

mustache?

In 2003 – 30 people in Australia

In 2011 – Canada was the largest contributing nation

In 2012 – 1.1 million mustaches & $146 million

raised

people only go on the internet for two reasons, to

either

solve a problem or to be

entertained. nothing else.

strategylab.ca@jephmaystru

ckjephmaystruck@gmail.

com