Post on 18-Dec-2014
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Watch, Learn, Take Financial Action
Holly P PressmanCo-founderFinLit—Financial Literacyholly@FinLit.com
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80% young adults not adequately prepared to deal
with money
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90 million adults on their personal finance knowledge
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Overwhelmed
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A financial education media company that helps young
adults take action with shortFinancial Literacy
Clips(FLiCs)
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FinLit is a financial education media company focused on short videos for
young adults
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1st job$28K
student loans
$4.5K credit card debt
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WSJ 6/25/13
Twenty-SomethingsLess Financially Independent
“Significantly fewer 20-29 year-olds say they feel financially successful
compared to 2011.”
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Existing resources don’t work
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Competitors try to educate but fail to help people take
immediate action
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1st job$28K
student loans
$4.5K credit card debt
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Finds FLiC (Financial Literacy Clip) that answers
question
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Watch on FinLit.com or YouTube Channel
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Takes action with a student loan consolidation
FinLit receives affiliate fee
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Common Problems
• Student loans
• Credit cards
• Budgeting
• Investing
FLiCs on each Topic
Take Action
• Loan consolidation
• Repayment plan
• Track spending
• Open investment account
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Short videos work
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Affiliates and advertising revenue model
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Monetize when users take action
online investment manager
student loan consolidation
alumni funded student loans
Affiliate Fees:
$25 to $250
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Compelling market opportunity
emarketer.com
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Initially targeting ~10 millionseniors and recent grads
74 million millennials
Underserved target market
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2. Campus Events
3. Distribution Partners - Bloggers and Non-profits
4. Online Advertising
User Acquisition
1. Short FLiCs
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1. Short FLiCs
30% Created / 70% Curated
SEO friendly
Current costs < $100 / FLiC
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2. Campus Events
Piloting in northeast
Target clubs with many members
Yield 75 to 100 sign ups
CAC - $0.40
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3. Distribution Partners – Bloggers and Non-profits
Starved for video content
150 bloggers in Year 1to yield 50 to 75 sign ups each
Leverage non-profits user-base
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4. Online Advertising
Target sites young adults frequent (Facebook, YouTube,Tumblr, Twitter)
CAC - $0.50
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2012 Visa Financial Literacy Barometer
2013 NFCC Consumer Financial Literacy Survey
Bank of America, September 2013
OECD Global Policy Research Symposium to Advance Financial Literacy 10/31/13
Consumer Financial Protection Bureau—Navigating the Market: A Comparison of Spending on Financial Education and Financial Marketing 11/18/13
WSJ—Twenty-Somethings Less Financially Independent 6/25/13
Selected Sources