Building Business SociallyBuilding Business Socially

Presenter: Presenter: Gary Winchester Jr.Gary Winchester Jr., CEOCEO

Presented By:Presented By:

IntroductionIntroduction• Gary Winchester Jr.• Born: Tampa, FL• Achievements:–CEO of Business Networking Group 2010–Director of Social Media at Marketing

Medley 2010–Director of Social Media at Outdoormind

& AdventureSports.com 2010–Rocklin Chamber Ambassador 2010–Rocklin Chamber Business Resource

Committee Member 2010–USMC 2000 – 2004–Currently writing a book on Social

Networking: “Let’s Get Social”

Memberships

Gary Winchester•Ambassador•Business Resource Committee•Speaker at the Brown Bag Lunch Seminars•September Business Walk

Member since March 2010 Member since March 2010

Find Us OnFind Us On

Twitter.com/GaryWinchester

Facebook.com/BNGRP

LinkedIn.com/in/GaryWinchester

YouTube.com/BNGRP

www.BNGRP.com/Blog

www.GaryWinchester.com

Services•Social Media Consulting•Social Media Management•Business Consulting

Social Media Consulting• This allows clients to manage all Social Networks to

create a genuine relationship between their company and clients or leads.

• We guide clients in the best direction for their company and assist in marketing through Social Networks.

• We instruct clients on how to use Social Networks to grow their business in a way that we will not be needed long term, but we do offer consulting for clients on an hourly basis.

Social Media Management• This allows our clients to grow their business by

focusing on the daily tasks.

• We manage some or all of our clients Social Networks by creating content, posting the content, adding followers/ following and likes.

• We do not instruct these clients on using Social Networks.

• This is designed to be long term and cost much more.

My Social Media Philosophy• My Philosophy is based on a concept

called Social Media Marketing. I believe that Social Media is one element within your marketing strategy, working synergistically with all of your marketing efforts to increase your overall results.

What is Social Media Marketing?

•Social media marketing is a method of promoting your brand by strategically making your presence known across various social media networks connecting it to all your marketing efforts.

Some of our Social Media ClientsSome of our Social Media Clients

Web Marketing[Website, SEO,

Ads]

Social Media Marketing

[Interaction]

Traditional Marketing

[Print, Radio, PR, TV]

Social Media Marketing•Brand Customer•Customer Customer•Relational•Participation

Traditional Marketing•Brand Customer•No feedback•No Engagement

Web Marketing•Creates Relevance•Ability to be foundCreates a Presence

Synergistically•Creating Customer Engagement•Creating a larger Presence

Business Consulting• We will guide our clients by helping them discover

why they are doing the job they do, how to apply the ripple affect and by discovering their tipping point.

• We will assist in marketing decisions and minor business decisions through guidance and advice.

• We do not have all the answers for businesses and will not give assistance in areas that we are not suitable for.

Business Consulting Exercise

Passion

1.

2.

3.

Why?

Why?

1.

2.

3.

How?

How?1.

2.

3.

What?What?1.

2.

3.

Successful Entrepreneursthink from the inside outknowing why they do whatthey do before knowing what they do.

Typically people think from the outside in, knowing what they do and how they do it before really knowing why.

People buy why you do what you do before they will buy the what. They also know when the why is genuine.